To stay in business, people need to buy your products and/or services. That statement should come as no surprise. Yet routinely, I encounter business owners who have not made any attempt to categorize potential clients in terms of their desire and need to buy. Not doing so means you may be missing your best opportunities. […]
Learn From the Mistakes of Others
Starting a business is a risky endeavor. But knowing does not stop many small-business owners. Every day owners open the doors to their business. Some end up satisfied with the results but many others decide, at some point, to close the doors. The reasons for such closures are often not a secret. Talk with any […]
First Impressions
First impressions are so important to your business!!! If you are a regular reader of this blog, you have read about the importance of first impressions. Those first impressions may be of the outside of your store and your sign. It also covers what people see as they enter the door and how you act […]
The Old Market Methods Still Work
While today’s business owners need to market online, they shouldn’t ignore traditional marketing methods. The reality is that an effective marketing campaign uses the tool that best reaches the target market. For many businesses owners, especially those in rural communities, that tool continues to be one of the traditional marketing venues. An example of such […]