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Small Biz Survival

The small town and rural business resource
  • customer service | entrepreneurship

    What to do when your work is not your best

    ByBecky McCray April 6, 2006August 27, 2014

    Romanian Entrepreneur Cristian Dorobantescu tells his story of not performing perfectly for a client. This was not just any client; in fact, it was his first client. What did he do to turn around a potentially bad situation? (I’ve emphasized a few of his best points in bold.) First thing first. My services were not…

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  • marketing | tools

    Leverage Testimonials via RSS

    ByBecky McCray April 5, 2006August 27, 2014

    Another great way to use your testimonials – put them in your blog or RSS feed. Posted by: Steve Rucinski at Small Business CEO W. Atlee Burpee & Co. is one of retail’s oldest brands at 130 years. In spite of what that fact may imply about their willingness to embrace new technology, the retailer…

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  • marketing

    How to Exhibit at a Convention or Trade Show

    ByBecky McCray April 5, 2006August 27, 2014

    PRMama has a great article on Marketing at a convention or trade show. Here is a sample: Do listen to customer concerns—If a current customer voices a concern, be attentive. Listen carefully to their concerns, ask questions, and do everything you can to resolve the situation and keep the customer. Happy customers make repeat customers….

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  • marketing

    Lessons from a "Marketing Nun"

    ByBecky McCray April 4, 2006August 27, 2014

    By Robert Middleton, The More Clients Blog: What makes her sites so successful is her authentic voice. She’s not just giving a rote description of the work of the monastery, but an impassioned picture of a life dedicated to God. If only the average Independent Professional could do as well. Make no mistake, passionate commitment…

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  • rural

    When is the Right Time to start a business?

    ByBecky McCray April 4, 2006August 27, 2014

    Brian Fling, from A Blue Flavored Blog, said: I feel that anytime is the right time to start a company. External forces are not what makes a company succeed or fail. It is your passion, commitment and love for your idea that will make or break a company. And just as in life, a successful…

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  • rural

    Rural Advantage 1: No Rush Hour

    ByBecky McCray April 3, 2006August 27, 2014

    Let’s start listing reasons that it’s better to be in a small town or rural setting, rather than the big city. Here’s Number 1: We don’t have a rush hour. We have a rush moment. (Attribute that one to Maesz.) That’s why the NFIB’s tips on “Driving Stress From Your Daily Commute” was good for…

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  • rural

    The most promising strategy for rural communities

    ByBecky McCray April 3, 2006August 27, 2014

    Center for Rural Affairs: Center Launches Rural Development Virtual Libraray Enhancing opportunity through the building of assets and wealth is the most promising strategy for creating a future for rural communities and their residents. This “virtual library” contains resources we have developed to champion such strategies. Read the whole article, and see the list of…

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  • marketing

    Pricing to maximize your bottom line

    ByBecky McCray April 2, 2006August 27, 2014

    One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms often do not have well-conceived pricing plans. Joel R. Evans and Barry Berman started their six part series on Developing Your Pricing Strategy with this painfully accurate observation. The series covers: Developing Your Pricing Strategy…

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