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Small Biz Survival

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Small Biz Survival

The small town and rural business resource
  • rural

    Build an Organization

    ByBecky McCray April 12, 2006August 27, 2014

    The great CEO of General Motors, Alfred Sloan, was a business leader who understood that a corporation’s greatest asset is its people. Sloan once said, “Take my assets but leave me my organization, and, in five years, I’ll have it all back.” Sloan understood that every business is a people business. -Mary Kay Ash Your…

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  • economic development | rural

    New opportunities in rural areas

    ByBecky McCray April 12, 2006August 27, 2014

    By Ed Morrison, EDPro One of the paradoxes of globalization is that our rural economies have multiple new opportunities to build wealth. The expanding role of entrepreneurship in rural economic development, combined with the emergence of smaller towns, open up new horizons for rural economies. (On the emergence of smaller towns, see Jack Schultz’ book,…

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  • rural

    Rural Advantage 2: Random Encounters

    ByBecky McCray April 11, 2006August 27, 2014

    Small towns beat big towns for Random Encounters that can benefit your business. No need to ‘manufacture a Starbuck’s moment’ in a small town. Any trip to the post office can lead to the kind of chance meeting that spurs a creative thought, builds a new partnership, or leads to new business. Referrals are a…

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  • entrepreneurship

    Women Entrepreneurs Cite Health Care, Energy as Top Concerns

    ByBecky McCray April 11, 2006August 27, 2014

    “Despite a wide variety of strong concerns, women business owners are nonetheless optimistic, according the survey, with 76% of respondents expecting their revenues to increase this year, while 57% planning to add up to five employees.” From: Inc.com By: Ryan J. McCarthy Soaring health-care and energy costs are the two most pressing issues facing today’s…

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  • marketing | youth

    Marketing to and with Generation Y

    ByBecky McCray April 10, 2006August 27, 2014

    Generation Y has its own unique qualities. In Tell Me Y By Elana Centor at BlogHer, Centor gives an excellent introduction to the topic. What I am telling my clients to do is to start reading Anatasia Goodstein’s YPulse, a blog that provides news and commentary about Gen Y for marketing and media professionals. Do…

    Read More Marketing to and with Generation YContinue

  • rural

    Small Business Financing: Invoice Factoring

    ByBecky McCray April 10, 2006August 27, 2014

    First, Jeanne (OkieJ), explained that small businesses don’t get much of our money from banks. I gave a link to a bit more on how to raise money from friends and family. Now Marco Terry explains another option in his blog, Invoice Factoring: Small Business Financing: There are still two types of financing that are…

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  • rural

    Speaking of testimonials…two for Small Biz Survival

    ByBecky McCray April 10, 2006August 27, 2014

    We are immanently flattered that Chris Brogan gave us his “Yellow Highlighter” treatment: Becky McCray consistently has amazing posts at her blog, Small Business Survival. They are often tied to not only small businesses, but small rural businesses. I think her efforts deserve attention and highlighting. If you run a small business, if you want…

    Read More Speaking of testimonials…two for Small Biz SurvivalContinue

  • marketing

    Low Budget, High Impact Marketing Takes Commitment

    ByBecky McCray April 8, 2006August 27, 2014

    Rural small businesses are usually not overrun with excess cash. We are usually strapped, so we think about marketing in unusual ways; ways that leverage our effort instead of our dollars. Inc.com had a great article on this topic by Ted O’Callahan. His main points were: Become an Expert by speaking, writing, or sharing Pick…

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