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Small Biz Survival

The small town and rural business resource
  • Jordan Stewart receives the Young Entrepreneur Award from Dennis Travale, Mayor of Norfolk County, Ontario.
    economic development | rural

    Support local entrepreneurship by giving Rising Stars business awards

    ByBecky McCray October 22, 2018January 6, 2019

      Awards are a great way to recognize your small businesses in small towns. Unfortunately, most business awards encourage the people who need the least encouragement: those who are long-term successes. Sure your long-time businesses deserve some recognition. It also helps inspire others to see the successes. Keep doing that. Just don’t let that be…

    Read More Support local entrepreneurship by giving Rising Stars business awardsContinue

  • Concert-goers talking and enjoying the evening in downtown Webster City, Iowa.
    Best of | community | entrepreneurship | marketing | mistakes | rural

    Why do people say there’s nothing to do here then not come to our concerts?

    ByBecky McCray October 15, 2018September 5, 2019

      Let’s look at the tale of two small town concerts. Concert 1: We’ve done all the work, you just need to show up! One happened at an agritourism business. They brought in a couple of professional musicians for performances out at the farm. The musicians were reasonably well known, with some previous exposure on…

    Read More Why do people say there’s nothing to do here then not come to our concerts?Continue

  • Need more volunteers? Give everyone a tiny role
    community | rural

    Need more volunteers? Give everyone a tiny role

    ByBecky McCray October 8, 2018September 3, 2018

      Every small town is struggling to find enough volunteers to keep projects going and start new ones. It’s not just you! The trick is that people have changed, but volunteering really has not. If you want to be part of making your community a little greener, you have to volunteer to be on the…

    Read More Need more volunteers? Give everyone a tiny roleContinue

  • Retailers: Fill all empty space, floor to ceiling
    Best of | entrepreneurship | marketing | rural

    Retailers: Fill all empty space, floor to ceiling

    ByBecky McCray October 1, 2018December 9, 2018

      Empty space is an enemy of small town retail stores. Empty shelves and empty space make customers think you don’t have much to sell. They already think you don’t have much because that’s the stereotype of small town stores. You can combat this perception easily: fill all empty space, floor to ceiling.  Secret: You…

    Read More Retailers: Fill all empty space, floor to ceilingContinue

  • Shipping container businesses downtown: don’t make this big mistake
    economic development | entrepreneurship | mistakes | rural

    Shipping container businesses downtown: don’t make this big mistake

    ByBecky McCray September 24, 2018August 26, 2018

    Lots of big cities have started shipping container business villages. I love the idea. But many of them are making a huge mistake that I don’t want to see small towns copy. The Big Mistake: Ignoring the street My friend Carlos Moreno of Tulsa, Oklahoma, pointed this out. Here’s a picture of the Boxyard in…

    Read More Shipping container businesses downtown: don’t make this big mistakeContinue

  • A sign in a retail store points to more businesses downstair
    economic development | rural

    Easy economic development tip: Write down all new businesses in your small town

    ByBecky McCray September 17, 2018August 26, 2018

    This is an easy idea for small town economic developers, chambers of commerce, banks and all the people who care about their small towns. It’s pretty common to hear people say something like, “There’s no new businesses in our town!” That’s because they aren’t remembering all the new business activity or they maybe aren’t paying…

    Read More Easy economic development tip: Write down all new businesses in your small townContinue

  • Commerce builds communities
    community | economic development | entrepreneurship | rural

    Commerce builds communities

    ByBecky McCray September 10, 2018November 16, 2020

      You’ve probably heard me say this one before: The best way to save your town is to start your own small business. I have four reasons that back that up: You’ll decide what values to put first More small businesses means more jobs* Locally-owned businesses are the key to local prosperity* You’ll return more…

    Read More Commerce builds communitiesContinue

  • B&B owner Julia McCray in her kitchen
    economic development | rural | tourism

    Quick insights into local tourism trends

    ByBecky McCray September 3, 2018August 19, 2018

      Small town tourism groups and chambers of commerce often need information about their local tourism trends, but don’t have reliable sources of data. Statistics from the state are usually divided by county or only cover larger communities. The few stats you can get your hands on are usually well out of date. Turns out,…

    Read More Quick insights into local tourism trendsContinue

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