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Using a building as a warehouse or storage in a small town? Put up a sign

By Becky McCray

A building used as business storage with an old faded sign that says "Carrier Air Conditioning"

Repurposing empty buildings as business storage or a warehouse is a common small business practice in small towns. Putting up a sign is a good idea for at least two reasons.  Retail businesses may be storing extra merchandise. Manufacturers might have extra materials or finished product ready to ship. Service and repair companies have to […]

March 13, 2023 Filed Under: economic development, mistakes, rural Tagged With: community development, emtpy buildings, non-retail, retail, rural, service businesses

How to get customers in the door of small town and rural retail stores

By Becky McCray

A shopkeeper and a customer share a laugh in a small store packed full of interesting home wares.

  If you have a retail store in a small town, you know how difficult it can be to attract customers in the door. With so much online competition and limited resources, it is hard to get people in the store and buying your products. In this article, we’ll share some of our best ways […]

February 19, 2023 Filed Under: Best of, marketing, rural, shop local Tagged With: effective marketing, entrepreneurship, experience economy, retail, shop indie local, shop local, shop small, small business, small business success, store

Check your small business website for outdated pandemic changes, missing info

By Becky McCray

Hands on a laptop, working

My friend Rob just told me he was checking out a local fitness place. He was interested until he saw their website included some pandemic-related changes that probably aren’t still true, like canceled classes and limited hours. Since he doesn’t know for sure, he moved on to looking into a different place. This is a […]

January 31, 2023 Filed Under: entrepreneurship, marketing, mistakes, rural Tagged With: checklist, COVID, marketing, pandemic, website

Rural Tourism Trend: electric vehicle chargers can drive visitors

By Becky McCray

Electric vehicle chargers are a perfect place for tourism wayfinding signs. EV charging stations are popping up in lots of rural places, especially along interstate highways and along the coasts in the US. They’ve become relatively common at some motels as well. Chargers are also popping up globally in rural places. Deb Brown reported seeing […]

January 15, 2023 Filed Under: Best of, economic development, rural, tourism, trends Tagged With: Electric Vehicles, EV, EV Charging, placemaking, rural, tourism, trends, wayfinding

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