Basics What is a pop-up? I explain more here. Tip #1: Group your pop-ups When you’re planning to add pop-up businesses or shed businesses to your small or rural community, concentrate them in one area. Better to have four sheds or pop up businesses together on a single lot, than fourteen vendors spread out all…
This was a new idea to me. Alyssa McCleery from Newkirk, Oklahoma, brought this up. She has local dog grooming but had to drive hours to find a place to get her cat groomed. I was skeptical at first, but why not cat grooming as a service? Just trimming cat claws can be a challenge….
You’re familiar with the traditional way of handling community engagement. Once every few years, an outside consultant comes in and leads a community engagement planning meeting. There are lots of flip charts and post it notes. Most of the people who attend hold official titles or formal leadership roles. Almost all are professional middle class…
Dorrigo in New South Wales, Australia, population 1100, created an entire event to support local makers. David from the Red Dirt Distillery told us about Made in Dorrigo Day, where everything offered for sale had to be made, grown or produced in their local 2453 postcode area. Back in 2014 when they started, David said,…
Craft entrepreneurship is a strategy for prosperity that works in every community, no matter how small, even if everything else is against you. Even if all you have is the dirt under your feet. This is the story of Avard, Oklahoma, a town that knows how to make something out of nothing. Often listed as…
By Becky McCray Need an idea for your next small town or rural business? This one would make a good side hustle: Gather and resell fruit that would otherwise be wasted. Think of all the fruit, berries and nuts that no one picks, especially in yards and public spaces in your town. You don’t have…
The only housing “best practice” that really works for every town: Keep renewing your town’s core No one likes a mushy core, in an apple or a small town. Build more in the center, less on the outside. Grab a paper map of your town and a highlighter. Circle the oldest neighborhoods, the ones closest…
When you’re introduced to someone, you wouldn’t start the conversation with, “Hi, I think your hair style is a big mistake.” So why do we greet new ideas with “That will never work”? How to greet an idea respectfully Picture being introduced to someone you’ve never met. You look them in the eye, and you…
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