Defining a distinct niche is key to building your small business. The narrower the niche, the wider the opportunity. Easy to say, but hard to do. Where do you find your niche? How do you define it? Niche Marketing is Not Wrong Jay Ehret speaking at the 140 Conference Our friend Jay Ehret at The […]
Archives for February 2011
Elephants are a bargain at two for a quarter
Elephants in the Caprivi Strip, Namibia Business management advice I heard twenty years ago: “If they’re selling elephants two for a quarter, that’s a great bargain, but only if you have a quarter and only if you need elephants.” David N. Dinkins, 1990 Bought any elephants lately? New to SmallBizSurvival.com? Take the Guided Tour. Like […]
Knock the snow out of the brag basket, and share something good
What wonderful news will you choose to share this week? The basket is open all weekend, from February 11-13, 2011. Basket in the Snow by Iguanasan, on Flickr Even though I call this the Brag Basket, it’s not really about bragging. It’s about sharing. It’s here so you can introduce yourself, share some good news, […]
Finding local conference sponsors
Do you have conference sponsors? Are companies willing to pay you to attend a conference and represent their brand? The Awesome Table at SOBCon ’09, an expensive but well-worth-it conference. Becky McCray, Neenz Felaefine, Paul Merrill, and Sheila Scarborough. In some fields, it’s considered common practice. In other fields, it’s practically unheard of. I remember […]