How can your small town business take on the bigger competitors? Whether you’re facing the big boxes, the big city shopping, or the online big boys, you can try these four ways to beat them back. Tell your human story. Your business came from somewhere, was founded by someone, touches real people. When you tell […]
Archives for February 2010
Mistakes: Missing menus
My friend Chaz French just emailed me from the road: I’m at a take out falafel place that apparently does delivery but nowhere in here can we find a menu to take and they didn’t come up in a web search for delivery in the area. If you aren’t sharing your critical information with your […]
DARPA hard
DARPA, the Defense Advanced Research Projects Agency, likes big challenges. They don’t want to touch projects that are merely hard, or just really difficult. They only want to take on those that are so hard, so seemingly impossible, that no one else could solve them, no one else would ever invest in them. Challenges that […]
The basket I forgot to put a title on
Every week, I open a new Basket. I call it the Brag Basket, but it’s not really about bragging. It’s about sharing. I started this so you can introduce yourself, share some good news about yourself, or congratulate a friend. Speak up and add yourself or another deserving soul in the comments. We all cheer, […]