DARPA, the Defense Advanced Research Projects Agency, likes big challenges. They don’t want to touch projects that are merely hard, or just really difficult. They only want to take on those that are so hard, so seemingly impossible, that no one else could solve them, no one else would ever invest in them. Challenges that big are called “DARPA hard.”
Look for your own “DARPA hard.” Find the problems that are so hard, or so specialized, that you are the only one who can solve them.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.