My friend Chaz French just emailed me from the road:
I’m at a take out falafel place that apparently does delivery but nowhere in here can we find a menu to take and they didn’t come up in a web search for delivery in the area.
If you aren’t sharing your critical information with your customers, you’re missing out on sales.
Solutions:
Take time for a quick information audit. How would a person new in town find your business? Are there basic info pieces, like menus, that you need to share? How is your online presence? Once you think it’s in pretty good shape, be brave and ask a friend to check your work.
And as a bonus, do you give customers an easy way to share problems with you? What if the restaurant had offered a way for Chaz to give that feedback immediately?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
