My friend Chaz French just emailed me from the road:
I’m at a take out falafel place that apparently does delivery but nowhere in here can we find a menu to take and they didn’t come up in a web search for delivery in the area.
If you aren’t sharing your critical information with your customers, you’re missing out on sales.
Take time for a quick information audit. How would a person new in town find your business? Are there basic info pieces, like menus, that you need to share? How is your online presence? Once you think it’s in pretty good shape, be brave and ask a friend to check your work.
And as a bonus, do you give customers an easy way to share problems with you? What if the restaurant had offered a way for Chaz to give that feedback immediately?
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021