My friend Chaz French just emailed me from the road:
I’m at a take out falafel place that apparently does delivery but nowhere in here can we find a menu to take and they didn’t come up in a web search for delivery in the area.
If you aren’t sharing your critical information with your customers, you’re missing out on sales.
Solutions:
Take time for a quick information audit. How would a person new in town find your business? Are there basic info pieces, like menus, that you need to share? How is your online presence? Once you think it’s in pretty good shape, be brave and ask a friend to check your work.
And as a bonus, do you give customers an easy way to share problems with you? What if the restaurant had offered a way for Chaz to give that feedback immediately?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
