Small towns are a natural fit for heritage tourism. That’s tourism that shares our common heritage, whether it’s historical, cultural or natural.
Heritage brings together your historical museum with your festivals, artists and musicians, your agritourism and parks and nature folks.
At its best, heritage tourism is active and engaging. People getting hands-on and actively involved. People learning by trying and doing. At its worst, it’s boring, passive, and disconnected. It’s not just having historical buildings or places. It’s also about stories, and getting people involved in those stories today.
Now, this isn’t easy. But it’s a great way to differentiate your small town. Remember that you need to jettison the generic and market your town based on what is uniquely yours. Your heritage may be the easiest path to finding what’s unique about your town.
Michigan State University Heritage Tourism is home to an excellent online resource for heritage tourism. Modules include basics like finding out if this is a good fit for your town, all the way to developing your product then evaluating your efforts. It includes articles, webinars, and tools you can use to support heritage tourism.
You’ll find the online guide here: Michigan State University Heritage Tourism
- A blue Brag Basket - March 24, 2017
- Tiny businesses in storage sheds: a rural economic development tool - March 19, 2017
- Your secret advertising tool: empty buildings downtown as billboards - March 13, 2017
- What businesses work in towns under 500 - March 6, 2017
- Rural business idea: renting wilderness offices - February 27, 2017
- How to start a big business in a small town, when the big dream seems out of reach - February 13, 2017
- My trends reports and more guest articles on other sites - January 23, 2017
- Innovative Rural Business Models spread opportunity in small towns - January 9, 2017
- When Google Maps has your small business listed in the wrong place - January 2, 2017
- Don’t wait until retirement to feature your people - December 26, 2016