Small towns are a natural fit for heritage tourism. That’s tourism that shares our common heritage, whether it’s historical, cultural or natural.
Heritage brings together your historical museum with your festivals, artists and musicians, your agritourism and parks and nature folks.
At its best, heritage tourism is active and engaging. People getting hands-on and actively involved. People learning by trying and doing. At its worst, it’s boring, passive, and disconnected. It’s not just having historical buildings or places. It’s also about stories, and getting people involved in those stories today.
Now, this isn’t easy. But it’s a great way to differentiate your small town. Remember that you need to jettison the generic and market your town based on what is uniquely yours. Your heritage may be the easiest path to finding what’s unique about your town.
Michigan State University Heritage Tourism is home to an excellent online resource for heritage tourism. Modules include basics like finding out if this is a good fit for your town, all the way to developing your product then evaluating your efforts. It includes articles, webinars, and tools you can use to support heritage tourism.
You’ll find the online guide here: Michigan State University Heritage Tourism
- How do you get merchants to host pop-ups inside their business? - December 11, 2017
- Rural addresses are confusing to outsiders, but a new tool aims to change that with just 3 words - December 4, 2017
- Your town has lost its economic reason for being - November 27, 2017
- How to convince a building owner to host a pop-up - November 20, 2017
- Downtown After 5 idea: Dinner and a Movie - November 13, 2017
- Like a home office, but with wheels - November 6, 2017
- Want more local retail businesses? Here’s what Elk City does - October 30, 2017
- Free concerts draw big crowds, but no one shops local stores - October 23, 2017
- What small businesses can do with Facebook Live and other streaming video - October 16, 2017
- Build your business with mini-events - October 9, 2017