A person emailed me about small town retail development a while back. I recommended he talk to Mandy Vavrinak and listed her email address. He emailed back, asking for more information about her. I thought to myself, “What more could he need?”
|That’s me with Mandy Vavrinak,
At the 2011 Social Media Tulsa Conference.
If he’d been using any of the many available social CRM (Customer Relationship Management) tools I recommended in Tools To Get To Know Your Customers, he would have had an instant profile of Mandy. When I put my mouse pointer on Mandy’s email address in my Gmail window, Rapportive shows me her title, company, Twitter account plus recent tweets, and links to her Facebook, Flickr, and her LinkedIn profiles. Gist and other tools could do the same thing. Gmail itself has started including some similar social CRM tools.
Using a tool like this means he could have handled the situation in a very different way. He could have looked at one or two of her profiles. Then he could have asked an informed question about her business or specialty, or asked for my personal opinion. (I think she’s very smart, for the record.) He’d have learned a lot more.
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- Can rural communities retain young people? Are rural Millennials different from urban Millennials? - June 12, 2017
- How do I attract good employees for low-level jobs? - June 5, 2017
- Retail’s big split: why big boxes are in trouble and what small town retailers can do - May 22, 2017
- Surprising results in the Survey of Rural Challenges 2017 - May 15, 2017
- Where to find local entrepreneurs online - May 8, 2017
- Where do you find potential entrepreneurs? - May 1, 2017
- How can a municipality support entrepreneurship? - April 24, 2017
- Small town retail trend: shared spaces - April 10, 2017
- A blue Brag Basket - March 24, 2017