People have to hear your message seven times before they remember it. Or, that’s what I’ve heard.
(You may have heard a different number, but the exact number isn’t important. What is important is to realize you have to repeat yourself. And if you’re in business, you’ll have to repeat yourself a lot.)
Small Business Implications:
- Stick with a theme or promotion much longer than you think. Why do you think Absolut Vodka used the same ad campaign (the distinctive bottle shape, and a pun around “Absolut”) for so long?
- Use multiple media to give the same message. Don’t be afraid to put the same basic information into your Facebook Page update, your Twitter stream, an email, plus a sign on the door at your store.
- Leave information up for much longer than you think. How long does a sign have to be up before your average customer walks past it seven times? How long does the notice have to be on your website before your average visitor will see it seven times? Could be a long time, eh?
- Repeat messages many more times than you think necessary. How many times do you have to send your message on Twitter or Facebook before your average follower even sees it once?
- It’s fine to blog more than once on the same topic. Add something new, update it, or rework it. Thanksgiving comes around every year, and every year we do a new post on our liquor store website with Thanksgiving wine tips. We always find a way to make our advice simpler every year.
- Extend the same courtesy to your employees. Repeat instructions in more than one way. Provide the same info multiple ways.
How do you use repetition to your advantage in your business?
- RuralOmniLocal: Why local businesses resist selling online - November 29, 2016
- Resources for Service Businesses - November 28, 2016
- RuralOmniLocal: Selling virtual products in a bricks-and-mortar store - November 21, 2016
- RuralOmniLocal: How a local business can sell online - November 14, 2016
- RuralOmniLocal: the advantage for small town retailers - November 7, 2016
- 3 actions to start a local business - October 24, 2016
- What restaurant franchises and chains work in small towns? - October 17, 2016
- Your customers want you to change the world - October 10, 2016
- Making evening hours profitable for small town retail stores - September 26, 2016
- Getting past the quote stage - September 19, 2016