People have to hear your message seven times before they remember it. Or, that’s what I’ve heard.
(You may have heard a different number, but the exact number isn’t important. What is important is to realize you have to repeat yourself. And if you’re in business, you’ll have to repeat yourself a lot.)
Small Business Implications:
- Stick with a theme or promotion much longer than you think. Why do you think Absolut Vodka used the same ad campaign (the distinctive bottle shape, and a pun around “Absolut”) for so long?
- Use multiple media to give the same message. Don’t be afraid to put the same basic information into your Facebook Page update, your Twitter stream, an email, plus a sign on the door at your store.
- Leave information up for much longer than you think. How long does a sign have to be up before your average customer walks past it seven times? How long does the notice have to be on your website before your average visitor will see it seven times? Could be a long time, eh?
- Repeat messages many more times than you think necessary. How many times do you have to send your message on Twitter or Facebook before your average follower even sees it once?
- It’s fine to blog more than once on the same topic. Add something new, update it, or rework it. Thanksgiving comes around every year, and every year we do a new post on our liquor store website with Thanksgiving wine tips. We always find a way to make our advice simpler every year.
- Extend the same courtesy to your employees. Repeat instructions in more than one way. Provide the same info multiple ways.
How do you use repetition to your advantage in your business?
- Holiday shopping campaigns besides “Shop Small” - November 17, 2014
- How small towns can do Shop Small Saturday - November 10, 2014
- Brag Basket provides the warmth of community - November 7, 2014
- Use social lists to connect local businesses - November 4, 2014
- Please use the Halloween Brag Basket - October 31, 2014
- Any small town could do spooky storytelling - October 28, 2014
- Good news casts a long shadow in the Brag Basket - October 24, 2014
- Customers are switching to small retailers - October 20, 2014
- Why big box stores are getting smaller and what that means to small towns - October 13, 2014
- A great shop local tagline - October 8, 2014