That would be Sheila Scarborough. She’s spent hours, years really, getting good with web 2.0, social media, marketing, and how this all comes together as tourism 2.0. Here’s the result of all this deliberate practice: Social Media – What It Is and Why It Matters to Travel and Tourism. It’s a $9 ebook, and it is worth 10 times that as inside information for tourism professionals.
Together, Sheila and I are creating something new. More about that in a separate post, coming right up. You’re going to love it.