No doubt about it: We all like to have a “wow” customer experience. Yet research has found that, while the “knock your socks off” experience is one you remember, what gets customers back in the door is when they receive ongoing solid, good service from your company time and time again. Consumers like consistency. They…
How often have you entered a store only to experience one of these two scenarios? You can’t find anyone to help you or a salesperson descends on you and just won’t go away so you can shop. You hear a lot about the importance of customer service. Yet, much of what you read and hear…
As a reader of the Small Biz Survival blog, you probably noticed the diversity of topics covered. There are lots of areas where the business owner needs to have an understanding and consider when aiming for success. One topic not mentioned lately is technology. One of the last mentions was an article Becky did on using…
You will find a family business in one out of every 10 households. Family businesses contributed over $10 trillion, by one estimate, into our U.S. economy. Family businesses generate over 50% of U. S. business revenue. Family businesses employ over 50% of the U.S. workforce. Do you get a sense of my topic this week?…
Disasters happen. If you are a business owner, you can count on having a disaster in your business. It may be a major event such as a flood, thunderstorm or tornado, but more likely, it will be something smaller, such as a water leak over your computers, an electrical outage or even the street being…
There are lots of ways to market your small business, personal contacts, business cards, advertising, social media, or storytelling just to name a few. All of these and much more are done to create awareness, bring customers in the door and build your brand. One element of that effort needs to be your tagline. A tagline…
What stands in your way of moving forward? Whether you are someone who would like to get into business or already are in business and would like to move forward, we often find some reason why we just can’t make it happen. Here are some common issues that may be a roadblock for you along…
Do you ever look at the news and ask yourself how what you see might impact your business? If you are like me, the chances are you don’t do a great deal of this. Yes, we watch the news and may read the paper, a magazine and maybe a trade journal. Plus, we may spend…
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