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Small Biz Survival

The small town and rural business resource
  • entrepreneurship | marketing | rural | shop local

    Holiday 2022 marketing: Artists Sunday is November 27

    ByBecky McCray November 16, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. New to me this year is Artists Sunday, November 27, 2022. If you make or sell local art, this is the…

    Read More Holiday 2022 marketing: Artists Sunday is November 27Continue

  • Small Business Saturday, November 26, 2022. Small Business, Big Heart
    entrepreneurship | marketing | rural | shop local

    Holiday 2022 Marketing: Small Business Saturday November 26

    ByBecky McCray November 15, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. The big one: Small Business Saturday Small Business Saturday is November 26, 2022, in the US. In the UK,…

    Read More Holiday 2022 Marketing: Small Business Saturday November 26Continue

  • Plaid Friday, November 25, 2022. Wear plain to show your support for locally owned businesses and community
    entrepreneurship | marketing | rural | shop local

    Holiday 2022 marketing: Plaid Friday is November 25

    ByBecky McCray November 14, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Black Friday is overdone. Online giants started promoting their Black Friday deals like a month ago. We’re over it….

    Read More Holiday 2022 marketing: Plaid Friday is November 25Continue

  • Logo with "Shop Indie Local"
    community | entrepreneurship | marketing | rural | shop local

    Holiday 2022 Marketing: Spotlight on Community

    ByBecky McCray November 10, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Today, the focus is on your community. Our ultimate goal is to build a stronger community for all your…

    Read More Holiday 2022 Marketing: Spotlight on CommunityContinue

  • Logo with "Shop Indie Local"
    community | entrepreneurship | marketing | rural | shop local

    Holiday 2022 marketing: Spotlight a local business

    ByBecky McCray November 9, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Spotlight a local business Today, we’re going to shine a spotlight on another local business near you. You…

    Read More Holiday 2022 marketing: Spotlight a local businessContinue

  • Picking your Holiday 2022 marketing theme
    community | entrepreneurship | marketing | rural | shop local

    Picking your Holiday 2022 marketing theme

    ByBecky McCray November 8, 2022November 8, 2022

    We’re all going to use the same marketing theme this year. You, me, and every business in your town. We’re all going to use Shop Indie Local. Here are 5 reasons why. There’s a tendency among small businesses in small towns to use the same marketing theme from year to year, the same ads with…

    Read More Picking your Holiday 2022 marketing themeContinue

  • Logo with "Shop Indie Local"
    entrepreneurship | marketing | rural | shop local

    Shop Indie Local adds a new twist to tired Buy Local campaigns

    ByBecky McCray November 11, 2019

      Shop Indie Local summary: Shop Indie Local campaign website This campaign’s advantage:  Usable year round, adaptable to local events and needs, not just a single day “Indie” message is resonating well right now, better than plain “local” campaigns Share the right message: People already think they want to shop local, just need a timely…

    Read More Shop Indie Local adds a new twist to tired Buy Local campaignsContinue

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