Subscription boxes have become firmly-established as a business model over the past five or more years. I think they are a perfect fit for small town retail stores. What are subscription boxes? Subscription box customers sign up for regular deliveries. Some boxes send the same product each month, like shaving supplies. (Dollar Shave Club…
Giant retailers like Amazon serve customers with lots of tricks to keep them locked in. But small town retailers can borrow a few of these, and make them into ethical, helpful ways to keep customers coming back. 1. Give a lot of information about your products. Amazon listings usually have a lot of detail….
This article is a reprint from my separate weekly newsletter, called A Positive View of Rural. It’s not the same as this you’re reading right now. Once a week, I send this other email to deliver practical steps to shape the future of your town and share the products and services I offer to help you….
Download file | Duration: 3:20| Size: 3.1M One of the most common questions I hear from small town businesses that make a product is about wholesaling. Should they sell at direct markets? Should they sell to retailers at a discount? If so, how do they ever afford it? So I asked Donna Maria from Indie Biz…
When you bring together the idea of pop up (temporary) businesses with the tiny house movement, you get tiny business villages. They make great sense for small towns and rural places. Garden Sheds Turned Incubator: Tionesta Market Village Tionesta, Pennsylvania, (population 500) had a lot that was vacant for 10 years after a fire…
I run a retail store in a small town, and I love technology. That’s why I came up with these ten ways you can put an Android tablet or iPad to work in your rural retail business. 1. Take payments at the Point of Sale Throw away your old cash register. A tablet makes…
Tidbits from the Small Business Saturday Consumer Insights Survey, and what they mean for small town retail businesses: Nearly all (94%) U.S. consumers say that shopping at small businesses makes them “feel good.” That’s good news for small town retail businesses. It’s up to us to reinforce the good feelings by making the shopping experience…
Small Business Saturday and its Shop Small slogan get a lot of attention, but they aren’t the only holiday shopping project small town businesses can join for more buzz this season. Shift Your Shopping Shift Your Shopping is a theme you can adopt for any local shopping campaign. The emphasis is on shifting more of…
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