In my recent post on Small Business Branding, I promoted you as your brand. And, in a very real way you are. BUT….here are a couple of cautions about using your own name as your brand. George E. Failing Company. A well known maker of Failing-Speedstar equipment. Do you really want Failing equipment? Glitsch Construction….
Aaron Dwyer, an Australian web hosting provider, is holding a very smart contest to build his business. He’s looking for the worst business website in Australia and offering it a free renovation. He is receiving tons of publicity, the businesses are receiving publicity, and he is positioning himself as a terrific expert. The key is…
That quote is from a Namibia, Africa, news report, but it applies equally to small biz survival. “To take on the challenges and opportunities offered by a knowledge-based and innovation-driven economy, Namibians need to make a transition by changing and adjusting their basic attitudes, values and beliefs,” Minister of Education Nangolo Mbumba said…. In his…
This advice from Colin Bates’ BuildingBrands newsletter could be a mantra for small biz survival. Of course, he offers huge business examples, so let’s add some small biz perspective. “Cooperate on product design.”Everything you do is your product. How you do it is design. (see Tom Peters) Can you design your product work with someone…
It’s a common enough question. “Is there much money in that?” Last night, the question was directed at web site design. A local man, permanently injured by an accident 2 years ago, is looking for a new line of work. Lots of us in these declining areas are looking for a way to make a…
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Trying to grow your business in a declining area can put you up against a wall when it comes to recruiting local workers. Could you expand your recruiting outside your area with telecommuting? Ed Morrison has some great telecommuting links on the EDPro weblog. He says that “Reports in Europe indicate that between 15% and…
In a word, yes.I know exactly one business person that I consider successful at small biz survival who had no plan. Now, he possesses way more than his share of innate good business sense. (Maybe that explains why some people have way less than their share.)If you want to survive in the midst of decline,…
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