You are the Brand–Unless it’s a bad pun
In my recent post on Small Business Branding, I promoted you as your brand. And, in a very real way you are. BUT….here are a couple of cautions about using your own name as your brand.
George E. Failing Company. A well known maker of Failing-Speedstar equipment. Do you really want Failing equipment?
Glitsch Construction. You would almost expect problems with Glitsch Construction.
I’m sure both are good companies. “With a name Smuckers, it has to be good!” But do think about what you are saddling yourself with before you do it.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
