Are people happy with your company? And are you looking for more people to be happy? If even a few people have told you that they are happy, then use their testimonials to engage more new people. Let me specify that I’m not talking about paid endorsements. I’m talking about real people who are pleased…
HispanicTrending: The Revolt of the Second Generation: March 15, 2006By Alvaro Vargas Llosa Samuel Huntington argued in his book “Who Are We?” that Hispanic immigrants were a threat to the national identity of the U.S. because, unlike other ethnic groups, they were not assimilating into the host nation. The news that Univisi�n Communications, the Spanish-language…
HispanicTrending: Misconceptions about Latinos: March 15, 2006By Francisco Zermeo Many things out there simply are not 100 percent correct. There are exceptions to most concepts. Let’s go over some. Misconception: El Cinco de Mayo is Mexican Independence Day. Most definitely not. Those who have studied history of the Americas know that Mexico’s independence is celebrated…
By John De Costanza Newsweek March 20, 2006 issue To run a small retail business is to be on the front lines of American life, and the lessons are there for the taking, if you’re interested. An excellent read from the real world. Is it possible that in our small towns, we are able to…
A terrific post by Marco Terry, at Chris Brogan’s blog, Who cares? So What? talks more about engaging customers in a conversation, rather than making them endure your presentation. We’ve talked about this before, inspired by another post by Chris Brogan. Marco gives his own how-to story from real-world experience. Excellent! It’s becoming one of…
Based on this article, one would think that some small businesses might want to target this market! Retirees are boosting states’ rural economies, says a recent article at Stateline.org. The article notes that this year is the beginning of an 18-year cycle during which 400,000 Baby Boomers a year will retire and move out-of-state. Contrary…
According to a recent article in a newsletter from the Center for Rural Affairs, “A new survey shows a lack of available capital for small and start-up businesses!” The survey was conducted by the national Association for the Self-Employed also revealed that the primary sources of funding for new small businesses are credit cards and…
“It takes just as much energy to wish as it does to plan.” Eleanor Roosevelt You know you should have a business plan, but you honestly don’t have one. Too hard, too complicated, too much! So let go of the old idea, and draw up something simple for your own use. Make it something that…
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