March 15, 2006
By Alvaro Vargas Llosa
Samuel Huntington argued in his book “Who Are We?” that Hispanic immigrants were a threat to the national identity of the U.S. because, unlike other ethnic groups, they were not assimilating into the host nation. The news that Univisi�n Communications, the Spanish-language media conglomerate, is up for sale is one more indication of how wrong this well-respected gentleman is. Univisi�n controls more than 80 percent of the Spanish-language market but because second generation Hispanics prefer English programming and therefore its long-term prospects for growth are small—unless it too assimilates.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.