Facebook can be a powerful tool for small business, and our friend Shama Hyder of Click to Client (2013 update: Shama’s firm is now called Marketing Zen) shared some outstanding tips in her presentation at BlogWorld Expo. Tip 1: Create a fan Page, not a personal Profile, for your business. Fan pages are the best way for…
Every so often, we feature common small business mistakes, so you can learn from them. Lots of small business make a mistake in setting and keeping their business hours. Here’s an example from a retail business, open only 11 hours per week. But hey, they do say you can call and they’ll come open up….
Many times, it is worth paying for help with what seem like free tools like social media, websites, or even photography. Look at it this way. If you want to build a house, you probably already have a hammer and all the tools you need. You can find some lumber pretty cheap. There are even…
Every week, I open a Brag Basket, so you can introduce yourself or share some good news. So speak up and add yourself or another deserving soul in the comments. We all cheer, and everyone feels great. It lets you meet each other a bit. Reading each others’ stories brings us a bit closer to…
Is it really possible to live and work where you want? Or do you have to be located where the action is?We talk about this a lot here, and Jesse offered an interesting opinion in the comments on Barbara Winter’s guest post, Becoming and Entrepreneurial Villager: Its true the new technology enhanced economy allows each…
[Please welcome back our friend, frequent guest poster, and smart copywriter Denise McGill, with a timely reminder. -Becky] By Denise McGill If you haven’t done so already, now is the time to order those holiday business cards to let clients know they are appreciated! It’s no news that the economy is performing at below par…
Ted Rubin, Chief Marketing Officer for Eyes Lips Face, took time out at BlogWorld Expo to tell us how ELF started small, and has grown. When Ted says how many “skews” they have, he’s referring to SKU’s, or Stock Keeping Units. In essence, it’s how many products they make. (Bonus points to you retail-savvy folks…
[Barbara Winter is one of the few folks talking about small town business. Her special focus is on being joyfully jobless. I’m thrilled she offered up this guest post. – Becky ] Not long ago, I found myself seated next to a small town enthusiast on a flight to Dallas. This man was a former…
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