Every so often, we feature common small business mistakes, so you can learn from them.
Here’s an example from a retail business, open only 11 hours per week. But hey, they do say you can call and they’ll come open up. This may be more common in small towns, where we’re more informal. It’s still a mistake. How many potential customers are you turning away?
Two years ago, I wrote about a couple of other local business, one with inconsistent hours that were always changing and one that wasn’t always open when it said it would be.
The tips on setting business hours that I offered in 2007 are just as good today.
- Think about your target customers when you set your hours. Ask them when they want you to be open.
- Set an incredibly easy to understand schedule.
- Publicize your business hours in all the media you use.
- Be open when you say you will. Open on time, and don’t close early.
I know, emergencies will occur, but do your best!
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020