Every so often, we feature common small business mistakes, so you can learn from them.
Here’s an example from a retail business, open only 11 hours per week. But hey, they do say you can call and they’ll come open up. This may be more common in small towns, where we’re more informal. It’s still a mistake. How many potential customers are you turning away?
Two years ago, I wrote about a couple of other local business, one with inconsistent hours that were always changing and one that wasn’t always open when it said it would be.
The tips on setting business hours that I offered in 2007 are just as good today.
- Think about your target customers when you set your hours. Ask them when they want you to be open.
- Set an incredibly easy to understand schedule.
- Publicize your business hours in all the media you use.
- Be open when you say you will. Open on time, and don’t close early.
I know, emergencies will occur, but do your best!
- Survey of Rural Challenges 2019 results - December 5, 2019
- Shop Indie Local adds a new twist to tired Buy Local campaigns - November 11, 2019
- Better entrepreneur training for small towns - November 4, 2019
- Culture is the intersection of people and place - August 19, 2019
- For easier social media marketing, fill in the blank - August 5, 2019
- Need a downtown business idea? Try a Cookie Crawl - July 22, 2019
- Need funding for the next step in your business? - July 17, 2019
- Youth business idea: phone clinics - July 8, 2019
- Chain link is everywhere in downtowns. Here’s how to dress it up. - June 30, 2019
- Stop using “3 legged stool” to describe any idea - June 24, 2019