Many times, it is worth paying for help with what seem like free tools like social media, websites, or even photography.
Look at it this way. If you want to build a house, you probably already have a hammer and all the tools you need. You can find some lumber pretty cheap. There are even books full of house plans and instructions.
Or you can hire a professional home builder. Or only subcontract out the parts you need. It depends on what kind of results you want, how much time you can invest, and your personal skill level.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.