In most small-business startup manuals, you, the owner, are encouraged to define your audience. While a great early step, it often is done incorrectly. The instructions ask you to define your customers or potential customers in terms of: What they like to do Where they gather What they buy What drives them Where they live…
I thought you’d like this, from a recent local economic development newsletter that I received: “We just finished our annual business count. We use this comprehensive employment database to drive our economic development, planning and to keep aware of trends….We don’t include home-based or mobile businesses.” Anyone else see something wrong with that or…
The Brag Basket is open! This one is for June 23-25, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your…
After we talked about the difficulties in finding good people for low-level jobs in rural areas, I wanted to follow up with a challenge Mike shared with us: “Getting people to live here or come here for the jobs we have open NOW!” Mike’s not the only one with workforce challenges. It was one of…
The Brag Basket is open! This one is for June 16-18, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your…
I regularly hear these words from small, rural business owners. How marketing was not something that took so much time and effort. They talk about putting an ad in the paper and they were done for the week. Marketing was advertising and it was done in the local paper, on the local radio and, if…
One of the top issues named in our recent Survey of Rural Challenges was how to retain young people. It ranked the number one concern in 2015, and number 2 in 2017. One participant commented, “We have already identified that to survive, we will need entrepreneurial millennials who want to be rural by choice. The…
The Brag Basket is open! This one is for June 9-11, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your…
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