Can they answer this question?
What do you do?Ok. So let’s say you’re at conference or event. And you’re asked What do you do? And you’re prepared. You’re clear, caffeinated, ready-to-answer; you’ve rehearsed your elevator speech. And you deliver it perfectly, seamlessly. Fantastic. One person is impressed. Maybe an influential. Meanwhile, back-at-the-office…everyone’s answering that question with every phone call, email,…




