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Small Biz Survival

The small town and rural business resource
  • A grocery store building entrance with a sign that says "Alva's Market"
    entrepreneurship | marketing | rural | trends

    New business sign design? Don’t use cursive script

    ByBecky McCray February 14, 2022February 14, 2022

    Fewer and fewer kids learn to read and write in cursive, so it’s time to stop ordering business signs with cursive or script lettering. You might have seen the memes and jokes. Someday all us old people will use cursive as secret code. But you might not have thought about how this applies to your…

    Read More New business sign design? Don’t use cursive scriptContinue

  • Pew Research chart showing preference for cities has declined, a growing share now favors suburbs, and many more prefer rural than urban
    community | rural | trends

    Way more people prefer rural than urban, new Pew Research study finds

    ByBecky McCray February 1, 2022May 26, 2022

    Pew Research released a major rural vs urban study, and the headlines missed the best bits. Pew Research’s new social trends study has shown up in a lot of news stories with widely varying headlines. Pew themselves titled it “Americans Are Less Likely Than Before COVID-19 To Want To Live in Cities, More Likely To…

    Read More Way more people prefer rural than urban, new Pew Research study findsContinue

  • Top 5 Rural and small town trends 2022
    community | economic development | entrepreneurship | POV | rural | trends

    Top 5 Rural and small town trends 2022

    ByBecky McCray January 3, 2022July 10, 2023

    Who knows what trends will affect small and rural communities in 2022 and beyond? Not many trends pieces cover rural places. These trends are specifically about rural and small towns. I’ve been following rural trends and writing about them since 2009. My trends reports have been commissioned or quoted by Main Street America, Emergent Research, the…

    Read More Top 5 Rural and small town trends 2022Continue

  • Survey of Rural Challenges 2021
    announcement | community | economic development | entrepreneurship | rural | trends

    Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today

    ByBecky McCray June 7, 2021November 8, 2022

    Rural communities were not immune to the chaos of 2020, but remained more concerned with ongoing challenges. To find out what rural people felt were their biggest challenges, SaveYour.Town and SmallBizSurvival.com surveyed over 280 rural people in the fourth quarter of 2020. The results make up this fourth edition of the Survey of Rural Challenges. Challenges…

    Read More Survey of Rural Challenges 2021 results, analysis of themes from 2015 through todayContinue

  • What makes a small town a micropolitan or nanopolitan?
    Best of | economic development | rural | trends

    What makes a small town a micropolitan or nanopolitan?

    ByBecky McCray May 22, 2021March 25, 2023

    Quick Summary: A “micropolitan area” is US term for smaller metropolitan areas between 10,000 and 50,000 people. Micropolitans provide shopping and services to their core population and even more rural people in surrounding regions. About 27 million US residents live in micropolitan towns.  Nanopolitans are towns with between 1,000 and 10,000 people. Nanopolitans serve as…

    Read More What makes a small town a micropolitan or nanopolitan?Continue

  • Small downtown building with a marijuana dispensary sign and flag.
    community | economic development | entrepreneurship | rural | trends

    Are marijuana shops good or bad for small towns?

    ByBecky McCray April 22, 2021

    By Becky McCray In each state that has decriminalized marijuana sales, there’s a usual pattern that happens. Immediately after it is allowed, cannabis dispensaries or legal weed stores start opening all over town, even in small towns. At the peak, it can feel like every other store front is a pot shop! Should city governments…

    Read More Are marijuana shops good or bad for small towns?Continue

  • Zoom Towns: Remote Work Ready from SaveYour.Town
    economic development | entrepreneurship | rural | trends | workforce

    Zoom Towns: attracting and supporting remote workers in rural small towns

    ByBecky McCray December 10, 2020July 1, 2023

    People have been saying for years that they would prefer to live in rural areas. Trulia research in 2014 showed 7% more people wanted to live in rural places than did then. In 2018, Gallup asked people where they preferred to live. Rural came out on top for all age groups except for 18-29 year olds. With the 18-29…

    Read More Zoom Towns: attracting and supporting remote workers in rural small townsContinue

  • Small Town Buildings
    economic development | entrepreneurship | rural | shop local | trends

    Why “Small Town” Might Become the Sexiest Brand In the World

    ByChris Brogan August 7, 2020May 26, 2022

    Guest Post by Chris Brogan The COVID-19 quarantine has crushed so many small businesses and the economy at large. It’s truly been the worst financial crisis unfurling in this country since the 1930s. And while some measures are in place to help this not reach that level of despair, many people are finding themselves out…

    Read More Why “Small Town” Might Become the Sexiest Brand In the WorldContinue

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