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Practical ideas for small town business and community builders

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Small Biz Survival

The small town and rural business resource
  • Tourism essentials for small towns: wifi and workspaces
    Best of | rural | tourism

    Tourism essentials for small towns: wifi and workspaces

    ByBecky McCray July 23, 2013May 26, 2022

    Now that most cell phones can access the internet, you might think that wifi access doesn’t matter for tourism. And no one would want to work while on vacation, right? Well, more than ever, wifi and work spaces are important to local tourism strategies, especially in small towns. Let’s start with this key point: Your…

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  • You have your own local food specialties. Show them off while educating your locals with a Taste and Tour event.
    rural | tourism

    Set up a Taste and Tour of your small town

    ByBecky McCray July 9, 2013August 27, 2014

    Here’s another great small town/rural tourism idea you can steal, this one from Canada. A two-day Taste & Tour Middlesex Conference started off with networking and local food. It’s important to do the fun stuff first. Then they turned to learning the second day, with a traditional conference event. “Tourism continues to be one of…

    Read More Set up a Taste and Tour of your small townContinue

  • Tour guide Chris Baird leads the economic development team across Norfolk County checking out new developments. Photo by @NorfolkCounty.
    economic development | tourism

    Take your locals on a local tour

    ByBecky McCray June 11, 2013August 27, 2014

    Last week, two local tours caught my eye. No, not local as in “my town,” local as in “taking your local people to see what’s local.” Hamilton County, Indiana, was taking their tourism staff out for a tour: Some of our staff is touring the county today to get acquainted w/ Hamilton Co.’s history! What…

    Read More Take your locals on a local tourContinue

  • Brochures, maps and recipe books from Norfolk County
    rural | tourism

    Make your small town tourism delicious

    ByBecky McCray June 4, 2013August 27, 2014

    In January, I spoke in Norfolk County, Ontario. It’s a rural county with several small towns and lots of farms, and a beautiful coastline. They sent me probably the best speaker-preparation packet I’ve ever received. Looking at the Official Map and Local Food Guide, the local recipe booklet, the Ontario’s Garden brochure and much more,…

    Read More Make your small town tourism deliciousContinue

  • Wood-fronted museum building in Freedom, Oklahoma.
    rural | tourism

    Smithsonian names 20 Best Small Towns to Visit

    ByBecky McCray May 28, 2013August 27, 2014

    Small town tourism can take inspiration from the Smithsonian Institution’s list of best small towns to visit in the U.S. Their first list in 2012 was limited to towns under 25,000 in population. For 2013, they’ve changed the target to towns under 15,000 and put the focus on visiting rather than just giving a ranking. The…

    Read More Smithsonian names 20 Best Small Towns to VisitContinue

  • Two successful agritourism ideas
    entrepreneurship | ideas | rural | tourism

    Two successful agritourism ideas

    ByBecky McCray May 21, 2013August 27, 2014

    Last week, I had the chance to tour two agri-tourism operations near my hometown of Alva, Oklahoma. Here are their stories. Bradt’s Menagerie Jerad and JoDe Bradt wanted to get their kids out of video games and more into the real world. Jerad suggested they try raising chickens. JoDe had raised chicks when she was…

    Read More Two successful agritourism ideasContinue

  • What do we do about a negative review?
    entrepreneurship | marketing | tourism

    What do we do about a negative review?

    ByBecky McCray May 16, 2013August 27, 2014

    Even in small towns, hotels and motels have to cope with online reviews. Sites like Yelp, TripAdvisor, and Google Local let every traveler become an instant expert. And small town hotel owners are left wondering how to respond. (Don’t see the video? Click through to What do we do about a negative review.) You already…

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  • Sample size Head Country barbecue sauce bottle
    economic development | marketing | tourism

    Tourism idea: delicious samples they can take home (Good for economic development, too)

    ByBecky McCray April 23, 2013August 27, 2014

    My neighbors in Ponca City, Oklahoma, have a famous local barbecue sauce, Head Country. This is the kind of thing that lots of economic development and tourism agencies have long given out in full size bottles to special guests and at booths at travel shows, etc. The problem is, how they heck do people get this stuff…

    Read More Tourism idea: delicious samples they can take home (Good for economic development, too)Continue

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