To-do lists can be overwhelming. They can put too many demands on you, too many deadlines. You’re not the only person who feels this way. My friend Rob Hatch told me about a friend of his who felt just like this. He hated to-do lists because they made him feel much too pressured, like they…
How do your customers feel about the opportunity to access your company online? This may be to find information, search for products or services, make a purchase, ask a question, discuss a problem, find more information, get store hours, or determine where you are located. Have you ever thought about this question? Or perhaps you…
People appreciate the opportunity to pay more for the stuff that matters to them. Maine photographer Meg Hatch offered a photography mini-session for families before the holidays. She sold a lot of them. She over-delivered, taking more shots than promised and going over and above the call to get great photos for families. One customer…
Small businesses form the cornerstone of local economies. In larger cities they are important, but in rural areas, they are crucial, not only economically but for the variety of products and services they provide. To begin with, the economic impact of the small business is sizable. Research shows that for every $100 spent, $68 dollars…
As you probably know, if you are going into business, the odds your business will be around in five years are not good. But they aren’t as bad as you may think, either. Approximately one-third of businesses close within two years. At the five-year mark, about one-half of all businesses have closed. We don’t approach…
Well, here we are at the end of one year and the beginning of another. Welcome, 2016! For many people, this is the day we make resolutions for the upcoming year. Often these hopes are for something in our personal life. Do you also take time to make resolutions for managing your business? And for…
People starting a business plan on being successful. Achieving success, though, is much easier said than done. When starting, one of the first tasks facing the business owner is letting people know you exist. Your story can be one good element to use in this phase. Stories are engaging. People can relate to stories. Stories…
One of the most common requests I get is to help people access “free money” to help them start their business. Regretfully, my response is there is little, if any, free money available. Instead business owners need to depend on their own personal funds, family and friends, or good bootstrapping. At some point though, most…
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