Big Ideas for Small Town Business Success I was honored to be a guest on this call with the Orton Family Foundation, and I’m happy to pass along this recording for you to listen in while we talk rural entrepreneurship, filling gaps downtown, and revitalizing your town. From farm-to-table restaurants and food co-ops to craft breweries…
What holds local businesses back from selling online? Local retailers have a lot of natural advantages in selling online. It’s part of being Rural OmniLocal, but several key challenges hold them back. This article is adapted from an interview I did with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com The first…
Service-based businesses are critically important in small towns. But downtown retail businesses get a lot more attention in rural revitalization discussions. Since my background includes a lot of work in rural service businesses, I’ve written about service businesses here at Small Biz Survival. Add that to contributions by our many guest authors, and we’ve built…
Jerry Miles, BookFeller.com, wrote in with a great question about making the most of the customers who visit his retail store. I want to be able to sell online products in my bricks-and-mortar store, whether physical or affiliate. In other words, I’d like to sell items listed on Amazon, eBay, etsy, etc., in my store…
Guest post by H. E. James, MBA Marketing a rural business is never easy. Standing out from the crowd of larger businesses with bigger budgets isn’t easy, but social media has made the marketing world a much smaller place. At the same time, it may feel that there are too many social media platforms to…
Have a local business that wants to sell online? Focus first on the existing customers. That’s one of the lessons with Rural OmniLocal. This article is adapted from an interview I did with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com Every independent business has customers right now who visit them…
Rural OmniLocal. It’s the new buzzword. I know because I made it up. It means small town retailers using multiple channels to reach their customers. This article is an excerpt from an interview with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com In the world of big retail companies, “omni…
I recently had the opportunity to hear the keynote speaker, Megan Myrdal, at the ND Grocers Convention talk about connecting with the millennials. While her thoughts focused on food marketing to this group, her message is pertinent to anyone looking to tap this market. Millennials, according to Megan, are the largest cohort and encompasses people…
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