It’s like you want to throw a big costume party. You call a few friends, “hey, I’m going to throw a costume party.” “Great idea!” we say. We make supportive noises, offer a few ideas, and say we’ll be glad to help. Because we are, we will be, glad to help. Then you work out a…
By Owen Mead-Robins, Oprius Software Becky asked me if I would write an article about Oprius’ recent launch. I decided to concentrate on 3 of the biggest aspects of the launch. Probably the biggest lesson learned revolved around a decision about our booth. We are serving the Network Marketing industry, and typically vendors are pretty…
Understand that failure is not the end of the world. Once you enter the world of entrepreneurs, you’ll have earned the respect and support of a whole new group of people. Failure is part of this world. Many successful business owners have failed many times. It’s really not a big deal. You’ll get far more…
Our Friend Chis Penn has shared his instant marketing plan to create online buzz for the Second Life Relay for Life. Chris walks through the steps he took to jump start awareness and donations, from getting it online, to choosing a useful URL, to rethinking existing marketing materials. It all adds up to an campaign…
If you lost everything in your business, would you rebuild? Could you rebuild? Ruth Ann and Bob Wedel lost almost every single thing in their bulk foods business in Greensburg, Kansas, to the May tornado that flattened the town. This was supposed to be their retirement business. They successfully built it up from just the…
Most regular readers know that Becky and I made a trip to Greensburg, Kansas this week. Now a pair of bright orange and yellow fishing bobbers sits on my desk as a reminder of Charlie. So I have to tell you about him. Charles R “Charlie” Jones is a fisherman. Not just any fisherman, he…
Two months ago, Greensburg, Kansas, was flattened by a tornado. “Seems like it was forever ago,” resident Ruth Ann Wedel said. The town’s 1500 residents have been scattered. A few are still living in town. Most have moved in with friends and relatives in nearby towns. Some are in town daily or weekly struggling with…
Jeff Pulver, founder of Vonage and now head of Network2.tv, has some Point of View to share. A friend asked him about coping with a family that does not understand entrepreneurship: I don’t want to talk with my family about my plans. I don’t want to explain them that I am not certain where my…
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