It’s like you want to throw a big costume party.
You call a few friends, “hey, I’m going to throw a costume party.”
“Great idea!” we say. We make supportive noises, offer a few ideas, and say we’ll be glad to help. Because we are, we will be, glad to help.
Then you work out a bit more on your own, and you send out the invitations, and you prepare like mad.
And you wait. Nervously. For guests you *hope* will arrive. “What if no one comes to my party?”
We all get that feeling in business. I think, “What if they don’t drink on Halloween this year?” Jon thinks, “What if no one turns up for the services?” Chris thinks, “What if PodCamp is a big flop?” You know, it is absolutely universal.
The waiting is the killer.
But when you actually get started, a few friends turn up early, and you get busy with them, and then suddenly, there is a party happening.
You have a network. You’ve positioned yourself and done all that self-selling already. You are like a well known hostess. (you’re giggling now, aren’t you?) If you announce your party, people will show up. Really.
The waiting is much worse than the reality.
You say, “But imagine throwing a party and then charging at the door. FREE is easy. Getting people to pay is ridiculous. Isn’t it?”
What on earth makes you think that it is that much harder to get people to pay?? It’s not!
It’s just a business. Really, just like any business on the face of the earth. If it’s valuable to you, you’ll pay for it.
If you put on the invitation that there’s a cover charge, people will get it. They only get upset when you SURPRISE them by charging at the door.
[Thanks to Jon Swanson for encouraging me to post this.]
- Stop using “3 legged stool” to describe any idea - June 24, 2019
- What are your challenges? Add your voice here - June 17, 2019
- How to publicize your biking trails before they’re finished - June 10, 2019
- How $5 and a bowl of soup can rebuild your community - June 3, 2019
- Getting people to mix at an event - May 27, 2019
- Crowdsourced ideas for coffee shops and other third places - May 20, 2019
- Post signs with your tourism hashtag where visitors will see them - May 13, 2019
- Book review: Celebrity CEO by Ramon Ray - May 6, 2019
- How to develop an entrepreneurial culture and more small businesses in your town - April 29, 2019
- Where’s your town’s future mural? - April 22, 2019