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Small Biz Survival

The small town and rural business resource
  • Best of | entrepreneurship | rural

    Working together towards broadband

    ByBecky McCray April 15, 2010August 27, 2014

    [We’ve been known to rant about broadband access, so I was more than happy to bring you this guest post from the Broadband for America Coalition. -Becky] By the Broadband for America Coalition Not so long ago, broadband access to the Internet was reserved for the largest corporations, the most expensive colleges and universities, and…

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  • Best of | rural | social media | tourism

    How do you make FourSquare relevant for small towns

    ByBecky McCray April 6, 2010August 27, 2014

    Location based games and applications like FourSquare and Gowalla are hot topics right now. Checking in on Gowalla Players use their mobile phones to check in at various locations to share recommendations with each other, to find friends who happen to be nearby, and to compete with each other. To get a real sense of…

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  • Best of | entrepreneurship | marketing | planning | Small Biz 100

    Simplify your small business marketing plan

    ByBecky McCray February 22, 2010February 15, 2016

    Every small business has to market itself, but not many small businesses have a marketing plan of any kind. Even fewer have one they actually use. That’s why I developed the Simplified Marketing Plan, back in 2006. It’s high time to update it. The plan is simple, so you’ll actually do it. There are just…

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  • Best of | rural | tourism

    Developing small town tourism

    ByBecky McCray January 5, 2010February 10, 2022

    Yesterday, I walked the small town of Okeene, Oklahoma, through a process to help them expand their tourism potential. We used the 8 Rural Culture Elements from Kansas Sampler Foundation. I wanted to share some of the discussion with you, in hopes it will encourage you to take a fresh look at your local tourism…

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  • Best of | entrepreneurship | marketing

    How to Write Your Business Bio

    ByBecky McCray December 28, 2009August 27, 2014

    by Deb Brown What is a bio Start with short overview Use professional picture Short detailing of what you do Fuller accounting of what you do Contact Info Let’s first determine what a bio is. It’s certainly not a resume. A resume follows a structured format of Education and Professional Experience and is usually in…

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  • Best of

    Nine smart people share their small biz secrets

    ByBecky McCray November 23, 2009September 29, 2014

    Some really smart people have shared some powerful small business secrets here lately. I wanted to make sure you didn’t miss any of the good stuff. J.C. Hutchins and Zero Budget promotion interview with J.C. Hutchins Tap into Rural Tourism and Retail Opportunities guest post by Jennifer Brooks 4 tips for going into business from…

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  • Best of | social media

    How to renew your blogging enthusiasm

    ByBecky McCray November 16, 2009August 27, 2014

    Blogging is a terrific tool for small businesses, but the work of blogging eventually can get you into a rut. That’s why so many blogs stagnate and even die after a while. Long-time friend Chris Brogan asked a pointed question about this, on Twitter. Is your blog phoning it in? Are you tagging along in…

    Read More How to renew your blogging enthusiasmContinue

  • Best of | customer service | entrepreneurship | marketing

    What to charge for in a world of Free

    ByBecky McCray October 6, 2009September 27, 2016

    “Memorable experiences are the ultimate scarce commodity.” That’s what I scribbled while driving, listening to Chris Anderson’s Free. The marginal cost of digital distribution is falling toward to cheap to measure, so it makes sense to offer many digital products for free. For example, the Audible copy of Free I was listening came with no…

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