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Small Biz Survival

The small town and rural business resource
  • entrepreneurship

    10 Mistakes Not to Make When Starting a Business

    ByBecky McCray February 24, 2006August 27, 2014

    Written by Jay Hearst Lead the Charge to Business Success: A Guide to Starting and Running a Successful Business Based on Lessons Learned at the School of Hard Knocks (2004; Sales & Marketing Professionals Publishing; ISBN: 0-9747667-0-4; $19.95) — written by been-there-done-that entrepreneur Jay W. Hearst … Here, excerpted from his book, are Hearst’s “Top…

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  • rural

    Small towns can succeed

    ByBecky McCray February 23, 2006February 24, 2015

    I was struck by some smart comments from author Jack Schultz in the Elkhart Truth newspaper. Boomtowns need leadership and support “At first, I thought money invested into revitalizing main streets rather than industrial development was like throwing money down a rat hole,” Schultz said. “But now many people are moving out of the big…

    Read More Small towns can succeedContinue

  • economic development | rural

    Agritourism strategy for rural communities

    ByBecky McCray February 23, 2006August 27, 2014

    EDPro Weblog: Economic Development for Today’s Professionals: by Ed Morrison Agritourism represents an important entrepreneurial strategy for rural communities. The public’s appetite for agritourism is growing, and the strategy is one antidote to sprawl. Read more. But the strategy should not be limited to visiting places. Developing rural products and rural brands can generate new…

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  • tools

    Website Search Optimization

    ByBecky McCray February 21, 2006August 27, 2014

    The is the last in the series of posts from my website class handouts. Believe it or not, just creating your site and keeping the needs of your users in mind is not enough to ensure that people can find you using search engines. This is vitally important because seraching is the top activity online,…

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  • rural

    Create a burning desire

    ByBecky McCray February 20, 2006August 27, 2014

    It’s been 10 degrees for days! And on the Weather Channel this morning, this very compelling item. “The forecast high today for Jamaica is 86 degrees. Wouldn’t you rather be in Jamaica?” Can your business and create a similar burning desire? [small biz] [rural] [Becky McCray] [marketing]

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  • rural

    Happy 300th Birthday, Brand You

    ByBecky McCray February 20, 2006August 27, 2014

    By Tom Peters Brand You turns 300! 2006. The 300th birthday of my favorite American … Benjamin Franklin. I’m in the midst of re-reading Ben’s Autobiography, a marvel and perhaps more apropos today then when he wrote it. Franklin, born to humble circumstances and subsequently a polymath who was the toast of Europe and America,…

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  • trends

    Top 10 US Spending Trends

    ByBecky McCray February 20, 2006August 27, 2014

    By Cheryl Russell, New Strategist Publications It is not easy to figure out what Americans do with their money. First, you have to ask enough people so that the answers are statistically representative. Second, those you ask must keep tedious track of their spending. Third, the data must be organized into meaningful categories or the…

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  • economic development | workforce

    The Worth of Workforce and Quotes

    ByBecky McCray February 20, 2006August 27, 2014

    “Unlike [incentives], a good, quality workforce doesn’t run out in five years or 10 years.” Shelby Mayor, quoted at the EDPro Weblog: Economic Development for Today’s Professionals While you’re there, read the Quotes of the Week. Here’s three to get you started. “We ought to be a place where a brilliant person with a great…

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