• Survey of Rural Challenges
  • Small Town Speaker Becky McCray
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

Develop Your Community’s Small-businesses Capacity

By Glenn Muske

Small Business

Photo (CC) Dean Meyers, on Flickr

No matter if your community is big or small, rural or urban, small businesses form a key component of the local economic engine.

However, an issue that communities face is how they can support the growth and development of small business. The goal is helping small businesses remain in business and have the resources they need to grow. It also includes the issue of business transition as family members enter and leave or owners retire and sell the business to new owners.

An even more crucial need for a community’s small-business segment is maintaining a continuous stream of business startups.

Succeeding as a small business is a difficult task. The hurdles are many and the odds of survival are small. Yet there are ways to increase the odds for the small-business owner.

One useful tool in building successful small businesses has been the development of small-business incubators.

A standard incubator offers some shared services (support staff, basic office equipment, Internet access and a small library), a place to work with reduced rent, and perhaps access to professional services and consulting. However, incubators show wide variations in what they might offer and the kind of business types they support.

While offering an incubator sounds like a daunting task, many communities already are offering one variation: It is what some have labeled a marketing incubator, or a location where multiple businesses can sell their products and services.

Examples of existing activities that could form the start of a marketing incubator include:

  • Farmers markets
  • Craft fairs
  • Cooperative marketing venues
  • Hobby shows
  • Bake sales
  • Youth involved in school or club entrepreneurial programs

All of these examples are helping business owners answer two important questions in terms of building a business. The question of whether there is a market for the product or service is answered. Plus the second question – Can I make a profit? – moves from theoretical to gathering specific information.

However, community members might wonder what more they can do?

A simple first step is the development of rules and procedures that marketing incubator participants must follow. Some such efforts go as far as having a screening process prior to admitting businesses to the incubator. Just adding a touch of professionalism goes a long way in getting business owners into a different mindset.

Additional services can include:

  • Pooled or shared marketing, which can stretch everyone’s marketing campaign; more vendors means more foot traffic for all
  • Encouraging owner networking and camaraderie
  • Connecting resource assistance agencies with businesses in the marketing incubator – This is an additional networking possibility for the owners that can offer group and one-on-one educational support and suggestions. This presence will build trust for future interactions.
  • Such resource providers providing information and support when things go wrong at the marketing incubator or in other parts of the business
  • Shared opportunities and collaboration outside of the marketing incubator

Many of these things might happen without any additional community support just because business owners are in proximity to each other. Yet if a community can designate someone to coordinate this, the possibilities increase immensely.

Small businesses are the lifeblood of an economy. Maintaining that segment requires a constant stream of new businesses entering the system. Not all will succeed, but communities can, and are, working to increase their chances.

So help build this segment in your community. Consider incubators and other means of supporting this key economic segment.

  • About the Author
  • Latest Posts

About Glenn Muske

Glenn Muske is an independent expert on rural small business, working as GM Consulting – Your partner in achieving small business success. He provides consulting, and writes articles for county extension agents and newspapers across North Dakota. Previously, he was the Rural and Agribusiness Enterprise Development Specialist at the North Dakota State University Extension Service – Center for Community Vitality.
  • Change - December 26, 2018
  • Regular Customers Form Your Base - December 12, 2018
  • Disasters: Is Your Small Business Ready? - December 5, 2018
  • Business Startup: Steps to Remember - November 28, 2018
  • HAPPY THANKSGIVING FROM SMALL BIZ SURVIVAL - November 21, 2018
  • Finding a Business Idea - November 14, 2018
  • Does Your Networking Have Punch? - November 7, 2018
  • Build Tomorrow’s Community Business Sector - October 24, 2018
  • Are You Changing? - October 17, 2018
  • Is it really a deal? - October 10, 2018

October 2, 2014 Filed Under: rural, Small Biz 100, success Tagged With: community support, entrepreneurship, incubators, small business, success

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

What is holding us back? Why does every project take so long in small towns?

How any business can be part of downtown events by going mobile

Concert-goers talking and enjoying the evening in downtown Webster City, Iowa.

Why do people say there’s nothing to do here then not come to our concerts?

Retailers: Fill all empty space, floor to ceiling

More of the best of Small Biz Survival

Copyright © 2023 Becky McCray
Front Page · Log in