During a break at an event last year, a small town yoga studio owner and I talked about her marketing. She knows that if people come to one class, they usually like it and return. She asked if she should make that first class free to get them in the door. I said no, because a whole class still seems like a big hurdle to someone who has never tried yoga. Then I started making up alternative ways to get people to sample yoga.
Even though it was during a break, the audio was being recorded, so you get to listen in for a few minutes while we brainstorm out some alternatives.
MP3 download: How do you sample yoga?
No matter what you offer, you can find ways to give people samples.
I love to brainstorm with local businesses like this when I speak and visit different towns. It’s some of the most valuable time we spend together.
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Ivan Widjaya says
That’s interesting. I guess this also applies to businesses in unique niches. Some niches cannot sell their products as free samples. This applies to those offering services as well.
Small Biz Survival says
Thanks, Ivan. That’s why I shared it.