Yoga seems like a hard thing to give a sample of, unless you just give away a class for free. Listen in as we brainstorm some other ways to bring people into the experience. Photo CC by Tom Mooring on Flickr.
During a break at an event last year, a small town yoga studio owner and I talked about her marketing. She knows that if people come to one class, they usually like it and return. She asked if she should make that first class free to get them in the door. I said no, because a whole class still seems like a big hurdle to someone who has never tried yoga. Then I started making up alternative ways to get people to sample yoga.
Even though it was during a break, the audio was being recorded, so you get to listen in for a few minutes while we brainstorm out some alternatives.
MP3 download: How do you sample yoga?
No matter what you offer, you can find ways to give people samples.
I love to brainstorm with local businesses like this when I speak and visit different towns. It’s some of the most valuable time we spend together.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- How small town businesses can market to remote workers and turn them into new customers - May 15, 2023
- Survey of Rural Challenges 2023 results - May 8, 2023
- Rural and small town ideas from the OU Placemaking Conference IQC 2023 - April 5, 2023
- Rural tourism trends say small towns are still cool - March 27, 2023
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
That’s interesting. I guess this also applies to businesses in unique niches. Some niches cannot sell their products as free samples. This applies to those offering services as well.
Thanks, Ivan. That’s why I shared it.