In a small town, you might think everyone already knows about your business or your well-known tourism attraction. You might think you don’t need a website at all, or that it doesn’t matter if you don’t have a mobile-friendly website.
You’d be wrong. You have new residents, people who have never needed your service before, visitors, and tourists. They don’t know about you, and they are highly likely to search for you using their phone.
- During 2011, mobile access to the Internet doubled.
- 61% of smartphone users search for local information on the go.
And I’m willing to bet that your website isn’t ready for this, because analysis conducted by BIA/Kelsey said that:
- “93.3% of SMB websites are not mobile-compatible and will not render successfully on mobile devices or smartphones.”
What’s the easiest way to get a mobile friendly website for a small town business? Build your site using a tool that is mobile-friendly.
Two Do-It-Yourself Choices
My liquor store site is built on Blogger, and it is automatically mobile friendly. Posterous Spaces is also easy to use and automatically is mobile friendly. You can build your own site without additional technical help on these services.
One With-Help Choice
If you are ready to pay for website support, you can use WordPress. It’s very powerful, and can be customized to be mobile friendly. However, for the majority of small business owners in small towns, it’s too much to take on alone.
- Seasonal business: How to beat the annual “no bookings!” panic - August 8, 2022
- Recession? Practical steps from 3 international peers - August 3, 2022
- Reaching “at risk” kids for local jobs - July 15, 2022
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022