[Please welcome back our friend, frequent guest poster, and smart copywriter Denise McGill, with a timely reminder. -Becky]
By Denise McGill
If you haven’t done so already, now is the time to order those holiday business cards to let clients know they are appreciated! It’s no news that the economy is performing at below par right now, so it’s more important than ever to acknowledge client/customer loyalty. It’s also a great way to strengthen and maintain your client base for the coming new year.
By mailing a holiday greeting card you
- build client rapport.
- acknowledge and thank clients for their continuing business.
- keep your business or service foremost in a client’s minds.
Good rapport with customers clients can’t be stressed enough. In fact, it should be a priority. It goes along the lines of providing the best customer service possible and that includes an acknowledgment of gratitude. Good rapport keeps the lines of communication open between yourself and your client.
While you are at it, drop a fresh business card, small calendar or other small promotional item in the holiday greeting for clients to keep on hand through the coming year.
Wishes for a profitable new year!
Denise McGill is a freelance copywriter specializing in catalog product description, copy makeovers, web content, landing pages, promotional materials, articles and more. Visit her website at http://mcgillcopywriting.com for more information on giving your business the competitive edge.