Make a friend of failure. You are certain to fail sometimes, and the higher your aspirations, the more frequent and significant that failure will be. People who don’t strive for anything glorious rarely fail; they take no risks and never aim beyond what is easily attainable. But if you treat failure as an enemy, it’s […]
Archives for July 2007
Brag Basket – Your chance to share
Welcome to the Brag Basket, your chance to share. Leave a comment, telling us something great from this week. We’ll all applaud for you and celebrate your successes with you. Splendid failures, those great attempts that should have worked, are welcome, too. You can brag on your business, your community, or your self. It doesn’t […]
What do you do after you fail?
I heard these thoughts about failure on Twitter today, and wanted to share them with you, too. It may help to know that Twitter is a messaging system, with a 140 character limit on message size and rather informal. You’ll find me there, too. These are unedited, just as they appeared. I bolded a few […]
How and why to create a short marketing pitch
You have many chances to quickly tell people what you do. Most of us just stammer or ramble our way through those opportunities because we don’t have a ready summary of our business. An elevator pitch is the generic term for a short, potent marketing message. With a great pitch, you can present yourself professionally […]