7 Biggest Strengths of Local Shops
And how you can build on them.
Remember the 7 Weaknesses of Local Shops? They were crazy popular because they touched a nerve. I acknowledged that some of our local businesses really need to step up to earn business today. This series is the flip side of that idea. Small town stores have strengths, too. Our best local shops know a lot about customer service and community, and every business would be wise to learn from our strengths.
- Get to know you
- Make customers feel loved
- Fewer layers
- More flexible
- More knowledgeable
- Benefiting the local community
Strength 3: Fewer layers.
Solving a problem with a big company can turn into an endless game of layers. “Let me talk to your supervisor,” you say, only to find layer after layer between you and a solution.
In a small town business, there are a lot fewer layers. You’re probably talking directly to the person who can help you. You are, at most, one person away from the owner.
Even big businesses that grow in small towns tend to have fewer layers. Big businesses may give employees “room to hide,” as an urban business friend described it. Not so in the small town. If there is no one to pick up the slack, you don’t leave slack.
Small town businesses stay in touch with customers through a number of the other strengths, including getting to know you and being friendlier and more caring. We’re all part of the same community. I’m used to seeing customers of mine all around town. I would feel crazy telling them that they have to go through layers just to talk to me or get help.
Use technology to break through layers. Allow text message orders, reservations, or just questions. (Imagine Citibank trying to take customer questions by text message.) Watch Facebook and other social networks for messages from customers.
Besides easy communications, this also affects your values. When you start a business in a small town, you decide what values to put first. You don’t leave those decisions up to corporate headquarters far away. Your values are more likely to line up with the local values, the things that matter in your place.
Next up: Strength 4: More flexible
- RuralOmniLocal: Why local businesses resist selling online - November 29, 2016
- Resources for Service Businesses - November 28, 2016
- RuralOmniLocal: Selling virtual products in a bricks-and-mortar store - November 21, 2016
- RuralOmniLocal: How a local business can sell online - November 14, 2016
- RuralOmniLocal: the advantage for small town retailers - November 7, 2016
- 3 actions to start a local business - October 24, 2016
- What restaurant franchises and chains work in small towns? - October 17, 2016
- Your customers want you to change the world - October 10, 2016
- Making evening hours profitable for small town retail stores - September 26, 2016
- Getting past the quote stage - September 19, 2016