7 Biggest Strengths of Local Shops
And how you can build on them.
Remember the 7 Weaknesses of Local Shops? They were crazy popular because they touched a nerve. I acknowledged that some of our local businesses really need to step up to earn business today. This series is the flip side of that idea. Small town stores have strengths, too. Our best local shops know a lot about customer service and community, and every business would be wise to learn from our strengths.
- Get to know you
- Make customers feel loved
- Fewer layers
- More flexible
- More knowledgeable
- Benefiting the local community
Strength 3: Fewer layers.
Solving a problem with a big company can turn into an endless game of layers. “Let me talk to your supervisor,” you say, only to find layer after layer between you and a solution.
In a small town business, there are a lot fewer layers. You’re probably talking directly to the person who can help you. You are, at most, one person away from the owner.
Even big businesses that grow in small towns tend to have fewer layers. Big businesses may give employees “room to hide,” as an urban business friend described it. Not so in the small town. If there is no one to pick up the slack, you don’t leave slack.
Small town businesses stay in touch with customers through a number of the other strengths, including getting to know you and being friendlier and more caring. We’re all part of the same community. I’m used to seeing customers of mine all around town. I would feel crazy telling them that they have to go through layers just to talk to me or get help.
Use technology to break through layers. Allow text message orders, reservations, or just questions. (Imagine Citibank trying to take customer questions by text message.) Watch Facebook and other social networks for messages from customers.
Besides easy communications, this also affects your values. When you start a business in a small town, you decide what values to put first. You don’t leave those decisions up to corporate headquarters far away. Your values are more likely to line up with the local values, the things that matter in your place.
Next up: Strength 4: More flexible
- The boring and overlooked tool that can make your business life much easier - November 24, 2014
- Holiday shopping campaigns besides “Shop Small” - November 17, 2014
- How small towns can do Shop Small Saturday - November 10, 2014
- Brag Basket provides the warmth of community - November 7, 2014
- Use social lists to connect local businesses - November 4, 2014
- Please use the Halloween Brag Basket - October 31, 2014
- Any small town could do spooky storytelling - October 28, 2014
- Good news casts a long shadow in the Brag Basket - October 24, 2014
- Customers are switching to small retailers - October 20, 2014
- Why big box stores are getting smaller and what that means to small towns - October 13, 2014