Dina Jackson is with the City of Harriman, in Tennessee, USA. The city government owns 9 vacant properties, including a hospital building and a couple of houses. Rather than hide them, the city decided to show them off.
“In June ’13 the city hosted a Prospect 14 Tour and invited folks to tour the buildings and asked for offers,” Dina said. “We are now in the process of selling two of those properties.”
Several prospective buyers asked Dina what they should do with the buildings or what kind of business their town could support. They aren’t a wealthy community, and have only a modest amount of tourism. What businesses could survive when Walmart is just down the road, and that’s what most people can afford?
The best place to look for opportunities is in your retail leakage or gap statistics.
If we can see what your local spend on a category, versus how much of that is spent locally, we can spot opportunities. Look at this example from Waterloo, Illinois. See all those negative numbers? Those are dollars flowing out of the community. Local people are spending in those categories, just not in Waterloo. That means it’s an opportunity. A new business could start in any of those categories, and know that locals are already spending for them.
To see a dressed-up version of a gap analysis, look at this one from the City of Spruce Grove, Alberta, Canada, done by a consulting firm. If you want to learn a lot more about gap analysis, check out this paper (PDF) from Oklahoma Cooperative Extension Service.
Here are a dozen more ideas for filling an empty building:
1. Make a space that multiple businesses can divide and share. It can be a space carefully designed for compatible small retail shops, like Cathy Lloyd shared from Washington, Iowa. One downtown building gives life to many new retail stores. Shared spaces can also include a community of diverse businesses like 1440 Main Street.
Update: Here’s an example from Safety Harbor, Florida, where a building was shared as a co-operative. One building is housing seven retail businesses, all owned by women.
2. Set up a business incubator. Ron Hirst has some suggestions to make incubators work in small towns.
3. Renovate, then lease or sell the building to the city or municipality. That’s how the Project Waynoka Foundation turned an empty building into the downtown library in Waynoka, Oklahoma. Then they used the money to buy another empty building. They renovated it, and then sold it to a business. Then they used that money to buy another empty building. And they’re still going.
4. Think creatively about different uses. Lots of small towns have old school buildings sitting empty. Harveyville, Kansas, made a creative conference space and artistic residences out of an old school. I’ve also heard of school buildings used as a product warehouse, a youth scout council headquarters, a business incubator with commercial kitchen, and work crew housing.
5. Try a pop-up. Set up a temporary store, restaurant, cafe, art gallery, etc., just for the busy season or even one day for a special event. The operator gets to try out an idea, learn from the experience, and maybe get started on a more permanent business. The community gets an idea of what could be possible. And maybe another new entrepreneur gets inspired. Here’s how a group of students did pop-ups of an entire set of downtown blocks.
6. Create a co-working space. Give a bunch of independent professionals a space they can share whenever they need it. They’ll not only reduce their costs, but they’ll also benefit from the creative interaction and networking. Here’s how Pella, Iowa, started their co-working.
7. Use the upstairs for apartments. Here are some downtown housing resources.
8. Use the upstairs for short term lodging, like Julia did in Buffalo, Oklahoma.
9. Put empty buildings up for sale online to lure urban businesses to relocate. Between communications technology and ever-present shipping services, most businesses can be done from anywhere. And your cost per square foot is much less than any big urban area. That makes you potentially competitive. Gaylord, Kansas, did this back in 2006.
Is your building in bad shape?
Even if it’s not ready to occupy, it doesn’t have to just sit there.
10. Rent the front window to another store for a window display. I saw this in my big town of Alva, Oklahoma.
11. Clean it up, dress it up, put up lights. Chris Van Patten told me about a building in Buffalo, New York, that put up lights for the holidays, and promptly sold.
12. Show what it could be. Paint the windows so it looks like a we’re looking into a real business. (Don’t want it on the windows? Paint on paper and hang it inside the windows.) Or get an artist or architect to draw what the building could look like with different businesses there. Put the drawings on display in the front window.
UPDATE: Here’s an example from Longview, Texas. Decals were put on the windows of vacant building to show a 3D view of what the buildings could house, like a hardware store or a furniture store. The $3,000 project was paid for with funds raised in a color run.
Getting Up To Code
Getting buildings up to code and usable can be truly expensive. If the code requirements turn out to be ridiculous, as they sometimes are, you might look into alternative codes for historic properties and reuse of existing structures. If your municipal government is willing to work with you, maybe they’ll allow use of one of these codes designed specifically for older buildings.
- Survey says: Shopping at small businesses makes people feel good - December 10, 2014
- The boring and overlooked tool that can make your business life much easier - November 24, 2014
- Holiday shopping campaigns besides “Shop Small” - November 17, 2014
- How small towns can do Shop Small Saturday - November 10, 2014
- Use social lists to connect local businesses - November 4, 2014
- Any small town could do spooky storytelling - October 28, 2014
- Customers are switching to small retailers - October 20, 2014
- Why big box stores are getting smaller and what that means to small towns - October 13, 2014
- A great shop local tagline - October 8, 2014
- 5 ways to get your business ready for the holidays, especially if you’re not a retail store - September 29, 2014