Matt About Business Weekly Link Roundup
Each week, I collect the 10 best posts that I’ve read and share them with you here. These posts focus on either choosing, or using, small business solutions online (or both!).
Matt Mansfield
Link: http://searchengineland.com/introducing-the-periodic-table-of-seo-ranking-factors-77181
My Take: A fun infographic on the not-always-fun topic of search engine optimization (SEO)
Retailers: How To Sell Online In 60 Seconds
Link: http://bloggertone.com/marketing/2011/05/31/retailers-how-to-sell-online-in-60-seconds/
My Take: An interesting look inside the mind of your customer as they make a buying decision online over 60 seconds.
Getting Ready for the Cloud: 5 Tips for SMBs Looking for Cloud-Based Services
Link: http://www.getapp.com/blog/ready-cloud-tips-smbs-cloud-based-services/
My Take: A good high-level primer. In my humble opinion, #2 is the most important.
This is a Time for Leaders to Lead not React
Link: http://www.briansolis.com/2011/06/this-is-a-time-for-leaders-to-lead-not-react/
My Take: An introspective, and detailed, look at how you can intentionally begin using the power of social media.
Free Your Content, and the Rest Will Follow
Link: http://engage.tmgcustommedia.com/2011/06/free-your-content/
My Take: Great tips for offering free content so potential customers can sample your greatness.
An Expensive Lesson In Domain Names
Link: http://bloggertone.com/technology/2011/04/21/an-expensive-lesson-in-domain-names/
My Take: A cautionary tale regarding domain names (how often can you say that – hee hee).
Grow Your Email List, and Your Sales, In-Store
Link: http://www.pbsmartessentials.com/2011/06/grow-your-email-list-and-your-sales-in-store/
My Take: How an offline approach can really boost your e-mailing list and help you gain, and retain, customers.
A Dozen Ways to Improve Your Social CRM
Link: http://www.enterpriseappstoday.com/social-media/social-crm-tips-1.html
My Take: I selected this article to list here and then realized that I am quoted within! Cool, eh? Social CRM experts reveal tips for how businesses can best use social media to improve customer relationships.
The 12 Most Inspiring Blogs for New Entrepreneurs
Link: http://12most.com/2011/06/03/12-inspiring-blogs-entrepreneurs/
My Take: Need a boost? Check out these blogs for some daily pick-me-up!
8 Ways to Successfully Sell Using Social Media
Link: http://www.socialmediaexaminer.com/8-ways-to-successfully-sell-using-social-media/
My Take: Yep, you read that right! Some good tips in this post.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Great recommendations Matt. I love catching up on my reading on the weekends.
Excellent collection of resources and articles! My favorites were the SEO infographic (you’re right, it can be a not-always-fun thing to discuss) which explains things very well. I was sure to share it with some of my cohorts! The story about using offline promotions to boost email marketing was very cool also. I liked the note about Bed Bath & Beyond’s approach. It’s an excellent idea for business owners to explain to customers what they’ll get in return for handing over their email address!
Fred and Dave,
Glad you both found the links useful! I actually love the process of gathering them because I get to keep up on my reading, too!
-Matt