[Another guest post by our great friend Denise McGill ] By Denise McGill To say the least, small business owners must be savvy in many areas of business. It often means you are the decision maker, bookkeeper, salesperson, office administrator and marketing manager. However…with having to wear so many hats, how does one person keep…
(Mark Hayward is back with another guest post on marketing for small business, drawn from his own experience. You can follow him on Twitter @mark_hayward) If you are like me, when you purchased or opened your business, you really did not have a clue about how to market yourself online. Perhaps, you still don’t. Certainly,…
Our friend Shashi Bellamkonda is back with another guest post of small business stories. In 1998 I worked behind a counter at a popular restaurant where take out was busy in the evenings. Now in those days the process was: Call the restaurant and ask for a menu to be faxed to you I would…
[You can download the ebook of this series in our Subscribers’ Vault. ] By Denise McGill This is the last article in a series of four to help small and rural businesses write sales-generating web content, product descriptions, sales letters and more. In last week’s article, Write with a Clear Message, I discussed writing your…
[Guest author Shashi Bellamkonda has a small business profile to share. It may be from downtown Chicago, but I think we can find some good ideas in it. – Becky ] I was at SOBCon in Chicago and had a problem. I had been traveling for a week and did not get a chance to…
[You can download the ebook of this series in our Subscribers’ Vault.] By Denise McGillThis is the 3rd article in a series of four to help small and rural businesses write sales-generating web content, product descriptions, sales letters and more. In last week’s article, Write to “Benefit” Your Customer, we touched on creating catalog and…
[You can download the ebook of this series in our Subscribers’ Vault.] By Denise McGill If you can answer this one question in your sales materials, “How will this product make my customer’s life better?” you have a formula for a successful promotion. Whether your product is hardware supplies, medical supplies, quilts or rustic furniture,…
[I’m pleased to introduce a new series of articles by Denise McGill, of Naples, ID (pop. 600). Denise is here to help us all write better in our businesses. You can download the ebook of this series in our Subscribers’ Vault. – Becky] By Denise McGill Whether your small business is located in the Smoky…
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