If you’re in business in a small town, you know something valuable. Seth Godin is pointing it out for everyone, in Welcome to island marketing. If you run a business on a small island, every interaction matters and every customer is precious. There’s a finite number of people you’re going to be able to sell…
I’d like your advice. A prospect stood me up this week. When he asked, I declined to offer him another free consultation. What would you have done? Does it matter how good of a prospect he was? This person was one member of a volunteer committee, just gathering data to take back to the group…
It’s Friday, and that means the Brag Basket is open for the weekend. This is where you can share your projects and accomplishments. You can also cheer for other people, give shout outs, congratulate, and even give someone a well-deserved pat on the back. The Brag Basket is open for everyone, whether from a small…
I love the idea of getting kids from big cities out into small towns and rural areas, giving them new experiences. Here’s the press release info from one organization that does just that, The Fresh Air Fund. THE FRESH AIR FUND, an independent, not-for-profit agency, has provided free summer vacations to more than 1.7 million…
When I checked into the Crystal Mountain Resort in Michigan, the desk staff person handed me a paper copy of the events and activities calendar for the week. That’s a tourism idea that has been around forever, and we can make something more of it. First, let’s adapt it for a small town. Don’t think only…
Some of you, and you know who you are, tend to put off one of the single most important business tasks: invoicing. You probably beat yourself up over it, too. But there is a simple reason you procrastinate on invoicing: it’s not fun. We like to work on the parts of our business that are…
Small towns lose too many of their high school graduates: they drop out, they move away, they leave for college, they get involved in drugs, they vandalize, or they are just lost. What can you do? Read “This small town nurtures its teenagers,” a success story from Canada. Here’s the end of the story: The…
When you invest your time and money to go to an event, you want to get the most out of it. But just as soon as you get home, you have to get right back into the thick of everything that needs doing. If you are lucky, you’ll find time to do a few critical…
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