These two bits from a 2012 Citibank small business survey really stood out as Rule 1: Plan for Zero moments. Both business owners and employees have gone without or delayed pay, to help the business survive. Almost one quarter of business owners have gone a year or more without pay to keep their business alive. …
Rick Skorupski Interview Rick Skorupski Why would a retired Navy man, who loves boating and the Jersey Shore, move to South Dakota? Great question. Turns out, it’s because of the people, the culture and the cost of living. For Rick Skorupski, those reasons added up to more than enough to make him happy in his…
This article was contributed by Ball State University. When the aisles are packed and checkout lines are long, customers will shop at trusted retailers that place a premium on knowing their needs, says Ramon Avila, a marketing professor and the founding director of the H.H. Gregg Center for Professional Selling at Ball State University. He…
Homewood, Illinois, isn’t a big city. Their population of 19,000 makes them a bigger small town, and they are a suburb of Chicago. So this isn’t a tiny town. But they do have a great pop-up retail program going that any town could try out. Here’s the story from their email newsletter, by Paula J….
Beginning on Jan. 1, 2014, the standard mileage rates for the use of a car (also vans, pickups or panel trucks) will be: 56 cents per mile for business miles driven 23.5 cents per mile driven for medical or moving purposes 14 cents per mile driven in service of charitable organizations The business, medical, and moving…
Welcome to the Brag Basket, our tradition of sharing. The basket is always free and open all weekend, this one December 6-8, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others….
Business owners always are looking for ways to increase sales. I have yet to talk to a business owner who is not interested in increasing his or her revenue stream by selling more to customers. Business owners always are interested in how they can get customers to include one more item in their bag. Marketing…
Because we rural people like to stay connected, local community websites are common projects. But how do you make a good one? That’s what your fellow reader S. wants to know: I am looking into creating a web site for our small town. My goal is to have a central place to highlight the local…
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