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Small Biz Survival

The small town and rural business resource
  • The next big opportunity downtown: the rooftops
    community | entrepreneurship | rural | trends

    The next big opportunity downtown: the rooftops

    ByBecky McCray May 14, 2018April 15, 2018

      Want to add a new level of interest to your downtown? Take advantage of your rooftop spaces. I was on a walk-though of the small town of Kendrick, Idaho, and a young man pointed up to the top of a one-story building and said, “I bet we could make a cool hangout spot up…

    Read More The next big opportunity downtown: the rooftopsContinue

  • Interior of a retail store
    announcement | entrepreneurship | rural | trends

    2017 was the retail apocalypse. What does the future of retail hold for small town stores?

    ByBecky McCray January 15, 2018January 2, 2018

    Despite the headlines, what we are witnessing is not the death of all retail. Retail is splitting in two. This time, small retailers are the big winners. Future of Retail Webinar Deb Brown and I are making this Future of Retail the subject of our next webinar at SaveYour.Town. We’ll talk about the underlying consumer trend driving this…

    Read More 2017 was the retail apocalypse. What does the future of retail hold for small town stores?Continue

  • Survey Crew Ahead. Photo by RustyClark on Flickr
    Best of | economic development | entrepreneurship | rural | Survey of Rural Challenges | trends

    Survey of Rural Challenges 2017: What Small Town People See as Their Biggest Challenges and What Topics They Most Want Help With

    ByBecky McCray December 18, 2017June 9, 2026

      By Becky McCray When you ask small town people what challenges they want help with, the responses provide an interesting insight into rural areas today. SaveYour.Town and SmallBizSurvival.com conducted a survey among subscribers and visitors to their sites during 2017, receiving 250 individual responses. Participants included 215 from the USA, 25 from Canada, and…

    Read More Survey of Rural Challenges 2017: What Small Town People See as Their Biggest Challenges and What Topics They Most Want Help WithContinue

  • How do you get merchants to host pop-ups inside their business?
    economic development | entrepreneurship | rural | trends

    How do you get merchants to host pop-ups inside their business?

    ByBecky McCray December 11, 2017December 3, 2017

      I love pop-up businesses. We’ve talked before about how to get building owners to host pop-up businesses in empty buildings. You can also host pop-ups inside existing businesses, but business owners have a slightly different set of concerns than building owners. First, let’s talk about who benefits. The pop-up business gets the chance to…

    Read More How do you get merchants to host pop-ups inside their business?Continue

  • Rural addresses are confusing to outsiders, but a new tool aims to change that with just 3 words
    entrepreneurship | rural | tools | trends

    Rural addresses are confusing to outsiders, but a new tool aims to change that with just 3 words

    ByBecky McCray December 4, 2017November 26, 2017

      You know how we give directions in small towns, right? We point you to houses by who used to live there, “the Allen place,” or direct you to turn where things used to be, “where that old barn burned down.” We do this in town and out in the country. This drives newcomers and…

    Read More Rural addresses are confusing to outsiders, but a new tool aims to change that with just 3 wordsContinue

  • Downtown After 5 idea: Dinner and a Movie
    entrepreneurship | marketing | rural | trends

    Downtown After 5 idea: Dinner and a Movie

    ByBecky McCray November 13, 2017November 5, 2017

      Both times we’ve run the Survey of Rural Challenges, small town business owners have picked the same top challenge: adapting to being open later hours. That means I’m always on the lookout for ideas that work to help bring more people downtown and are also successful at generating business for local stores. Cindy shared…

    Read More Downtown After 5 idea: Dinner and a MovieContinue

  • Like a home office, but with wheels
    entrepreneurship | ideas | rural | trends

    Like a home office, but with wheels

    ByBecky McCray November 6, 2017May 26, 2022

      As homes have gotten smaller and sprouted wheels in the tiny house movement, what of the home office? When does it get its wheels? A couple of years ago, a European company started creating and renting out “wilderness offices” in tiny yet upscale trailers placed in relaxing rural settings. They were “off the grid”…

    Read More Like a home office, but with wheelsContinue

  • A food trailer is being visited by customers in a parking lot
    economic development | rural | trends

    The big flaw in rural business counts

    ByBecky McCray June 26, 2017May 28, 2017

      I thought you’d like this, from a recent local economic development newsletter that I received: “We just finished our annual business count. We use this comprehensive employment database to drive our economic development, planning and to keep aware of trends….We don’t include home-based or mobile businesses.”  Anyone else see something wrong with that or…

    Read More The big flaw in rural business countsContinue

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