Podcasting is a powerful way to build a connection with people. They hear your voice and feel like they get to know you. The problem with podcasting is it seems like a big hassle. You’re going to need equipment like a good mic, software to record and edit your audio, and some way to host […]
How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers
People are happily using smart voice assistants more than ever. You know their names: Alexa, Siri, Google, Cortana. It’s so easy (and fun!) to just say what you want, and your magical assistant orders it for you. Then it shows up at your doorstep, and you’re living in the future! This isn’t great for […]
Rural addresses are confusing to outsiders, but a new tool aims to change that with just 3 words
You know how we give directions in small towns, right? We point you to houses by who used to live there, “the Allen place,” or direct you to turn where things used to be, “where that old barn burned down.” We do this in town and out in the country. This drives newcomers and […]
What small businesses can do with Facebook Live and other streaming video
Live streaming video provides you new ways to reach customers and promote your small business. Today’s tools include Facebook Live, Instagram and Snapchat Live Stories, Google Hangouts that stream live on YouTube, Periscope video that streams on Twitter, and even stolid old LinkedIn that will let you pipe in live video from your Facebook […]
