We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on your community. Our ultimate goal is to build a stronger community for all your local businesses, so let’s share that story with […]
Get the Shift Your Shopping articles by email each week
Want to get these articles by email each week, along with our regular how-to small business articles? Sign up here
Holiday marketing 3: Spotlight a local business
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, we’re going to shine a spotlight on another local business near you. You can do this on Facebook or Instagram, or on your store’s own website. […]
Holiday marketing 2015 – Set your cover photos
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Let’s get started using the Shift Your Shopping logo on your social media accounts, especially Facebook. First we’ll need a Shift Your Shopping logo. Here’s my favorite version, […]
Picking your Holiday 2015 marketing theme
We’re all going to use the same marketing theme this year. You, me, and every business in your town. We’re all going to use Shift Your Shopping. Here are 5 reasons why. There’s a tendency among small businesses in small towns to use the same marketing theme from year to year, the same ads with […]