More audiences today are wired, with laptops or smart phones. They are taking notes, Tweeting, and much more. This changes the dynamic of speaking, so here are three tips I picked up at BlogWorld Expo this year. 1. Using a visual can make people stop taking notes and listen to you. This one came from…
Facebook can be a powerful tool for small business, and our friend Shama Hyder of Click to Client (2013 update: Shama’s firm is now called Marketing Zen) shared some outstanding tips in her presentation at BlogWorld Expo. Tip 1: Create a fan Page, not a personal Profile, for your business. Fan pages are the best way for…
Do you sit down to spend 30 minutes checking your social networks, and then look up 3 hours later? Do you get sucked into Mr. Computer, like Sheila Scarborough says? Barry Moltz asked how to manage social media time at the Small Business, Big Impact panel at BlogWorld Expo. Here’s the best answer I came…
Three studies in a row hit me with the reality that social media is far from mainstream. Most small businesses are not using social media. Small businesses are using websites and email marketing more than social media, but most aren’t even using those tools. (Citibank survey) Most tourism pros are not using it either. Considering…
Bringing together small business, small towns, social media, free, tourism, memorable experiences, failure, and rural advantages, my interview on User Friendly Thinking Radio covered it all.UFT Radio is sponsored by web content management software company, Bizzuka. When you listen, you’ll hear marketing director Paul Chaney do the introduction and CEO John Munsell step up for…
UPDATE: The newest tips are available on this post: Blogger blogs still work for small business. Blogger may be one of the easiest ways to start a blog, but to the bloggy elite, the blogspot.comaddress has become a kind of badge of shame. Good news: Blogger hasintroduced a slew of new ways to make your…
My Twitter Addition/Addiction….A Point of View story from Laura Beulke, Vertical Printing and Graphics I started using twitter in January 2008 and really didn’t know what it was all about. I followed a link from another social media website and started my account and looked around a little and found a few people I was…
Congratulations on a terrific event. Now what? Before you jump onto the next thing, what can you do to make that event continue to work for you? Let’s brainstorm some ideas that will work just as well for tourism events as for promotional events from a small business. Post your photos from the event to…
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