“Man, getting iPads was like discovering fire,” Lance Morgan, CEO of Ho-Chunk Inc., told me years ago. It’s still true that tablets can revolutionize business, but they can also be a boost to your personal productivity. We talked about ways to use tablets in retail businesses, and this time we’re talking about ways you can…
I run a retail store in a small town, and I love technology. That’s why I came up with these ten ways you can put an Android tablet or iPad to work in your rural retail business. 1. Take payments at the Point of Sale Throw away your old cash register. A tablet makes…
When marketing your small business, you need to include all possible options in your tool kit. One such option is called public relations. Many business owners think of it as free advertising. This is a myth because it isn’t free and it isn’t advertising. Parts of public relations, or PR, such as announcements of new…
More people have a home-based business than you might think. On average, one of every 10 households is operating one or more home-based businesses. In rural areas, that number is often higher. And these numbers typically do not take into account farm and ranch operations which, by most definitions, would be considered a home-based business….
Starting a business means a need for money to help pay for a variety of things from registration fees to getting the store ready for customers to buying initial inventory. Potential business owners often struggle to find those first dollars. Asking for help to find grants, or ‘free money,’ is a common request. While there…
If starting a business is in your plans, determining your primary reason for such an effort is vital. You may think that is an odd comment to make because people obviously start a business to make money. That’s true for some, but people start businesses for lots of reasons. Money is not always the primary…
It’s Super Bowl Sunday. I knew two teams were vying for a trophy. And the media didn’t let me forget that lots of advertisers were going for best commercial. What I didn’t know was that I also would be running a contest, a contest in terms of customer satisfaction (the customer being me). Here is the…
A common assumption among people wanting to start a business is that coming up with the idea is the hardest part. When you talk with people already in business, though, they often comment that the business idea was the easiest step to take. Small-business owners mention that they didn’t realize how hard it would…
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