Business owners have great intentions. You plan on developing a great customer service program. And this is the year that you will step up your marketing program. Of course, you know you need to build that customer loyalty program. Plus your competition is doing some great things with social media including a new video effort….
Small town people know that lean times can happen to anyone and any business. If you only sell to walk-in customers, what do you do when the city tears up your sidewalk? If you only do consulting, what do you do when you get sick for a month? If you only sell online, what…
If you have ever sold a home, you can sell your business in a small town A guest article by John Warrillow, author of Built To Sell Owning a business in a small town has many benefits, but one of the drawbacks is the difficulty of finding a buyer for your business when you decide…
Waynoka, Oklahoma, had a lot of vacant run-down buildings in their downtown. In a town of 900 people, the prospects didn’t look great. At an all-class reunion, a group of alumni got together and decided to change that. They called themselves Project Waynoka, our friend and early contributor Jeanne Cole said. They started raising money….
Start with this checklist Here are specific steps any small business in a rural area can take to get started on social media marketing. Physical, bricks and mortar businesses, claim your Google listing first: Claim your Google listing at https://www.google.com/business/ What to do if you’re not in the right place on the map Update your info,…
To many business owners, marketing feels like a numbers game. Too little and no one knows you exist. Too much and your potential customer feels bombarded. So business owners are forced to look for balance in their marketing. Yet balance is not something that can be readily achieved. It begins with knowing your customer base….
When I saw this news article, the light went on over my head! This is such a great fit for small towns to boost their tourism. Norfolk County, Ontario, is hosting the culinary industry at the Terroir Rural Retreat. It will be the day after the major Terroir Symposium held in big city Toronto, almost…
Everyone loves baby chicks. That’s probably why every Easter, we hear about families who buy chicks for their children, only to realize they grow up to be full size chickens that don’t really fit into their lives. One farmer in Nebraska turned that into a business idea: she rents chicks to families for Easter….
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